Ngoko ukuba uzama ukukhetha iGoogle elandelayo, unokuyenza njani? Makhe sijonge ukuba zeziphi iimpahla ezihamba phambili ezifanayo.
Khangela Iingcamango Ezitshintsha Ihlabathi
Ukutshala imali kwangaphambili kwiinkampani ezinjengeMicrosoft, i-Amazon, i-Apple kunye ne-Google banikezele abatyali-mali ngembuyekezo enkulu. Ngelixa beba yi-atypical kwiimarike ngokubanzi, kuyonwaba ukuqwalasela ukuba unako ukuphinda uphendule iziphumo zabatyalo-mali abazise ekhaya ipesenti ezili-1000 okanye ezingcono kwisitokethi esisodwa.
Ukukhangela oko kwenza ukuba ezi nkampani zifana, bonke babenombono oguqule umhlaba. UMicrosoft uncede ukufaka ikhompyutha kwidesi nganye kuyo yonke indawo yokusebenzela kunye namakhaya amaninzi kwihlabathi. I-Google yatshintsha indlela esifuna ngayo ulwazi. I-Amazon yatshintsha indlela esithenga kuyo. I-Apple yatshintsha indlela esisebenzisa ngayo iifowuni kunye ne-intanethi. Kwaye ukukhula okukhulu akukhawulelanga kwi-teknoloji-phakathi kuka-1996 no-1999, i-Walmart yabona intengo yesitokisi sayo yanda ngokuphindwe kathathu njengoko iqinisekisile isikhundla sayo njengomthengisi omkhulu wezitena kunye nomdaka.
Ukuchonga iinkampani eziza kulandelwa ngaloo thembiso
I-GoPro ithembise ukutshintsha indlela esiyibamba ngayo nokuhlela ividiyo , ngegama layo le-GoPro ikhamera ngaphambili naphakathi.
Emva kwe-IPO kwi-24 yesabelo ngasinye, isitokhwe saphendulela kuma-$ 86 ngesabelo ngasinye kwiinyanga ezilandelayo. Emva koko kwafika ukuhla kwexesha elide, eliye lazisa isitokhi phantsi kwexabiso langoku malunga ne-$ 10 ngesabelo ngasinye. Yintoni eyenzekayo kwiGoPro eyenza ihluke kwi-Facebook, Google ne-Amazon?
I-GoPro ayizange ingatshintshe ihlabathi.
Yenza nje ikhamera. Kwaye ngelixa kuthengisa imali engama-R6 billion yeekhamera ngonyaka, inkampani yabona ukuhla kweentengo ngo-2016 kwaye inzuzo eninzi yaba yintlawulo elahlekileyo. Ngaphandle kwe-Q2 2017, inkampani ibone ukulahleka okukhula kwimizuzu yonke kunyaka odlulileyo. Kungenxa yokuba i-GoPro ifuna ukutshintsha ihlabathi ayithethi ukuba yayinokwenza njalo, okanye ifumene inzuzo.
I-Facebook yakwazi ukulandela imbonakalo yayo. Ngombulelo kwimveliso elungileyo kunye nobunkokeli obufanelekileyo, inkampani ikhule ngokukhawuleza ukusuka kwi-IPO intengo ye-$ 48 isabelo ngasinye kwi-$ 171 yangoku. Ngamawaka amabhiliyoni abasebenzisi kunye ne-$ 10 yezigidigidi zokufumana inzuzo ngonyaka we-2016, akukho mbuzo omncinci wokuthi kungani i-Facebook iye yafika ngokukhawuleza ibe enye yeenkampani ezixabisekileyo zehlabathi.
Ukubuyiselwa kweyona ndlela ephezulu kunazo zonke kufuneke i-Early Investment Investment
I-Tesla yenye inkampani eneenjongo eziphakamileyo zokutshintsha ihlabathi. Oko kwaqala njengomvelisi wemoto yombane uye waba ngumnye wabavelisi abakhulu kunazo zonke zeebhetri kwihlabathi. I-Tesla inezoshishino zoshishino lwelanga zorhwebo iSolar City, ikhuphe iTesla PowerWall, kwaye izakha i-$ 1 billion "iGigafactory" e-Nevada ukuthabatha uqoqosho olongezelelweyo lomlinganiselo kwimveliso yebhetri.
Intengo ye-stockla yeTesla ihamba ngokukhwela. Isitokisi sasijikeleza nge-$ 30 ukuya kwi-40 engama-sabelo ngasinye ukuya ku-2013, xa isitokisi sithe saqala ukukhupha phezulu.
Ixabiso lentengo ngoku lihlala kwi-365 yehora ngesabelo ngasinye, amaxesha alishumi inani leminyaka emine edlulileyo. Kodwa nangokunje, imibuzo malunga nokukwazi ukuhambisa imiyalelo yemoto kwaye iqulethe iindleko yenza ukuba kube yingozi yokubheja. Isitokethi sinokuphinda kabini okanye ngaphezulu xa iiprojekthi zeTestla zakutsha zibonakalisa impumelelo, nangona kunobungozi obuninzi ukuba inkampani ingahamba iyaqhekeka. Awuzuzanga inzuzo kuyo nayiphi na emine minyaka yokugqibela. Phakathi kuka-2014 no-2016 inkampani yayinokulahleka kwe-net eyi-$ 1.8 yezigidigidi.
Thatha indlela yokuThuthukiswa kweNtengo yokuPhucula iziThili zakho
Iifomali zentengo-mali zityalomali kwiindawo zokuqala eziyingozi ziyazi ukuba zininzi zazo zikhethile. Ukuba benza iityala ezilishumi ezimbi kwaye omnye unikezela ukubuya kwe-10x, nangona kunjalo, inkampani iya kuphula nangona ilahleko. Kwakunjalo nakwamasheya angengozini. Ukuba unayo iipotifoliyo ezahlukileyo, akunandaba ukuba izitshixo ezimbalwa ziwa.
Ukuba uyayitshitshisa ngokufanelekileyo okanye enye ipokethi yezinto ezilungileyo, ingenza ilahleko kwiipotifoliyo yakho.
Le ndlela ayiyindlela yokungaziphathi kakuhle, njengoko kunokwenzeka ukuba yonke iphothifoliyo yakho ihlawule kanye, njengoko kwenzeke kuninzi lwabatyalomali kwi-Great Recession ngo-2007 nangama-2008. Kodwa ukusasaza umngcipheko kwiisitokisi ezininzi kuya kunceda ukunciphisa ingozi yokutyalo-mali , izitofu eziphezulu.
Ukulinganisa iingozi kunye nemivuzo ye-IPO Investments
Ukuze ufumane imbuyekezo engcono, abatyali-mali bahlakaniphile ukuthenga kwi-IPO ngokukhawuleza. Abanye baya kuba yilahleko efana neGoPro, kwaye abanye bangaya kwiGoogle elandelayo.
Iinkampani ezilandelayo ezinkulu kwihlabathi azizalwanga nsuku zonke. Bambalwa kwaye baphakathi. Kodwa ukuba ungakhetha iinguqu elandelayo eguqukayo yehlabathi kunye neqela elifanelekileyo emva kwalo, unakho ukuya kwi-Google elandelayo.