Bonke abatyali-mali baya kuzuza kwiCandelo elifanelekileyo
Phanda utyalo-mali ukuze uneliseke ngaphambi kokuba uthenge, ngoko uqonda kakuhle into oyithengayo. Inyaniso edabukisayo kukuba abaninzi abantu benza uphando oluncinane okanye alukho, kwaye ezininzi izigqibo zabo zorhwebo zisekwe malunga nantoni na ngaphandle kohlalutyo olufanelekileyo. Abaqapheli umlinganiselo omncinci wokunyamekela ngokufanelekileyo uza kubanceda bafumane kakuhle ngaso sonke isikhathi.
1. Iithintelo zokungena
Kunzima kunokuba ibhizinisi elitsha lisebenze kwindawo, iphakamileyo izithintelo zokungena. Kule nkampani sele sele "emnyango," izithintelo eziphezulu zikhulu kuba zigcina amashishini atsha. Le ngongoma yinyani ngokukhethekileyo kwipokethi , kunye neenkampani ezincinane okanye ezincinci, kuba ukuba zingenayo i-teknoloji ephazamisayo okanye ilungelo elilodwa lobunikazi, zenziwa ngaphandle kwemarike.
Ngokomzekelo, izithintelo zokuqala i-t shirt ye-t-shirt e-intanethi ziphantsi kakhulu, ngelixa kuthengisa umgaqo-mkhosi ochanekileyo kakhulu. IiRobhothi zokuhlinzwa kwengqondo? Imiqobo ephezulu yokungena. Uhlobo olutsha lwe-shoelace? Isezantsi kakhulu.
Kukho zonke iintlobo zokuthintela ukungena, kuxhomekeke kwishishini. Kwamanye amaxesha ukuvunyelwa kombutho kuyadingeka (Ukutya kunye noLawulo lweeDrug, Congress, njl.), Ngelixa kwezinye izinto eziyinkimbinkimbi zemveliso zenza ukhuphiswano olutsha lungenakwenzeka (ama-satellites, imoto yamagesi, njl.).
2. Amandla oKhuphiswano
Abanye bangabhekisela kule nto njengeNgqungquthela yokuThengisa okuYodwa (i-USP), kodwa loo nto ayihambi ngokude. Naliphi na inani lezinto eziza kunika ibhizinisi ithuba lokunciphisa amanqanaba abo. Amalungelo abo, ikomiti yolawulo, nokuba indawo yabo ingaba yinto ebalulekileyo.
Ngokomzekelo, ishishini lokuvelisa linokuvelisa iimveliso ngemali encinci eChina kuneManhattan.
Inkampani yetheknoloji iya kuba nedatha enkulu kakhulu yabasebenzi baseSilicon Valley kunaseMexico.
Ukuchonga amandla amaninzi (kunye nobuthathaka) njengokuba unako nakuphi na utsalo-mali okhoyo. Ngeengongoma ezongezelelweyo, jonga kwakhona kumashishini abo!
3. Ubukhulu bemakethe kunye nokwabelana
Qondisisa i-market yenkampani, kwaye ngokukodwa ukulinganisa ubungakanani bendawo. Ngaba bahlakulela unyango kwi-industry ye-dollar yezigidi zamabhiliyoni, okanye ngaba ishishini lizama ukuzithengisa yonke into yokuthengisa "kuphela impawu eziluhlaza ezisebenzisela iimpawu ze-lemonade?"
Kukho amanyathelo amathathu okukhawuleza ukuseka ubukhulu bemarike, kunye nomgangatho wezolimo ezibandakanyekayo:
- Qonda indlela inkulu ngayo (okanye incinci) ithengiseli-mveliso ingaba yiyo-ukuba enye inkampani inayo yonke idola ebonakalayo kwingeniso kwi-space, ingaba ingaba ibingakanani ekumele kuthengiswe ngokuthe ngqo?
- Misela ukuba yeyiphi ipesenti yemarike okwangoku ilawulwa yinkampani. Oku kungenziwa ngeendlela ezahlukeneyo; ukubiza inkampani ngokuthe ngqo (bona inqaku 9); Ukufunda amanqaku e-intanethi malunga noshishino kunye nezoshishino ngezikhokelo; izimvo ezithembayo kwiwebhusayithi yenkampani nakwiimpapasho zabo zokushicilela; Ukubala ngokwakho usebenzisa idatha yokuthengisa ehlulwe ngobukhulu bemali yentengiso.
- Misela ukuba isabelo sabo semarike sikhula okanye kulindeleke ukuba sikhule. Kufuneka ujonge inkampani ixesha elithile (inyanga okanye iminyaka) ukuseka umgangatho oqhubekayo.
Nayiphi na inkampani esebenza kwishishini ekhula ngobukhulu bayo, kwaye efumana imali eyininzi yezabelo zeemarike ngokuhamba kwexesha, iya kubakho ukutyalomali oluhle kakhulu.
4. Zama uMveliso okanye iNkonzo
Lo mnandi! Uthanda ishishini elithengisa ibhayisikili elitsha, okanye ikhofi, okanye umabonwakude? Zama umkhiqizo wazo. Ngaphandle koko, thetha nomnye umntu onayo, okanye abantu abaninzi.
Ukongezelela, amacebiso amancedo kakhulu aya kuvela kumashishini abo athetha ngayo ngemveliso. Unokuthi ukhuphiswano ngokuthe ngqo, okanye ujonge kwi-intanethi yezibuyekezo, ukuthelekisa, kunye nokulinganisa.
5. I-Market Market
Kukho ukutshintshiselana kwe- stock quality kunezinye.
Iinkampani eziphantsi kweenkonzo zithatha ukuthengisa njengeePlayishiti, ii-OTCQX kunye ne-OTC. Amashishini alungileyo aya kubathengisa ngokutshintshisana nemigaqo, uluhlu lwexabiso kunye neemfuno.
Ukuba utyalo-mali apho unomdla kumnye wee-end-end-end-market, ungase ufune ukucinga kwakhona ngokukhetha.
6. Ulwakhiwo loShishino
Ukujonga nje kwiteksi yokuthengisa - ngaba izabelo kwisilayidi esingaphantsi kweminyaka emihlanu, okanye baye bakhwela kwiindawo eziphakamileyo kwiinyanga ezimbalwa zokugqibela? Ibali oxelelwe ngayo ngekampani linokutshintshwa ngokuphawulekayo kunye nokujonga enye indlela izabelo ezenze ngayo.
7. Ukubhenca nokubeka indawo
Yonke imveliso nenkonzo inempawu. Ezi ziingcamango zabaxhasi kunye nabathengi abanokukwazi ukuba neentloko zabo. Ezi nkolelo zihlala zidala ukuthengisa, khuthaza abantu ukuba bahlawule ngaphezulu, okanye bakhuphe ukunyaniseka kokuthenga ezininzi.
Thatha uMcDonald umzekelo: Abantu abaninzi abacingi ngokutya kwabo njengempilweni, kodwa bayavuma ukuba iindawo zokudlela zikulungele. Xa uthatha i-Disney cruise, mhlawumbi unalo ngcamango malunga namava omele ulindele, ngaphambi kokuba ubeke unyawo kwisikhephe. Oku konke ngenxa yokutshatyalaliswa kwempawu, iinkolelo engqondweni yakho kumava akho, amazwana avela kwabanye, okanye ukujonga.
Ukubekwa ngokubhekiselele kufana nesithuba esikhankanywe ngumtshini entloko yakho. Mhlawumbi ucinga ngeVolvo xa ucinga ukhuseleko, kodwa ucinga ukuba iMartorghini ibe yithuthi esheshayo. Kungakhathaliseki nokuba naluphi na olu luchanekileyo alukhathazeki, kodwa into yokuba ukholelwa ukuba yinyani ibalulekile, kuba inokuchaphazela izigqibo zakho zokuthenga.
Khangela uphawu oluqinileyo kunye nokubeka kuyo nayiphi na ingeniso-mali. Xa le micimbi yoshishino iqinile, utyalo-mali luya kuzuza ngokubanzi kwiindlela ezininzi, kubandakanywa, kodwa kungaphelelanga, ukuthengisa.
8. Umoya wezeMali
Xa uthengela isabelo sesitokisi, uthenga isabelo seenkampani eziphantsi. Xa elo shishini likhula, izabelo ziya kwandisa ngokubaluleka.
Khangela ingqalelo kwishishini ngokwemali yeNkcazo yeNgeniso (ukuba bangakanani ukwenza / ukulahlekelwa, iindleko zabo, kunye nemithombo yabo yengeniso). Okona kubaluleke ngakumbi kuya kuba yi-Balance Sheet (ubuninzi bebakho, xa kuthelekiswa nokuba bangakanani i-asethi kunye neentlawulo).
Khangela imiba yokuphuculwa kwingxelo yezemali (zonke iinyanga ezintathu) ukuya kwesilandelayo. Xa kuthengiswa ukuthengisa ngaphezu kwexesha, okanye amatyala amanqabileyo, okanye ukunyuka kwempumelelo, kunokuhlawulela kakuhle izabelo.
9. Biza iNkampani
Eli nqaku lidlulileyo, kuba abaninzi abantu abazange benze oko, nangona kufanelekile. Yonke inkampani yokuthengiswa esidlangalaleni (nakweyiphi itshintshiselwano ngokusemthethweni) inyanzelekile ngokomthetho ukuba ibe noqhagamshelwano lomninimzi-ntengiso, ngubani oya kuthetha nabanini-nxaxheba abanokuthi baphendule nayiphi na imibuzo.
"Ocelayo uyisidenge ngcaciso emfutshane, lowo ongaceliyo uyisidenge ebomini." - IsiTshayina
Unokumangaliswa ukuba ingxoxo enokukhawuleza ikukhanyisa njani ngeenkampani eziphantsi. Buza imibuzo ethile elula (echazwe ngezantsi), kwaye ujonge iimpawu zokulumkisa, njengombonakalo oxakekileyo, okanye akukho mntu uphendula ifowuni okanye aphinde abize kwakhona.
Eminye imibuzo elula ukuze uqalise:
- Bangaphi abasebenzi ababenayo nkampani njengamanje? Uthelekisa njani kwiminyaka emibini edlulileyo? Ngaba ulindele ukuba i-headcount iyandise kwiminyaka embalwa ezayo?
- Kukhulu kangakanani ixabiso lemarike yetheknoloji / isisombululo / imveliso? Yiyiphi ipesenti yelo marike eliphantsi kwenkampani yakho, kwaye liye laphakama okanye lawa?
- Ingaba inkampani iya kufuna ukunyusa imali engaphezulu, okanye ingaba imisebenzi yangoku iyakwanela ukugcina ibhizinisi?
Ngokulandela la ma nyathelo alula, uya kuba nokucaca okucacileyo malunga nokutyalomali. Enyanisweni, unokwandisa iziphumo zakho zokurhweba! Njengazo zonke izinto ebomini, inani elincinane lomsebenzi liya kuhamba ngendlela ende, kwaye wenze umehluko omkhulu phakathi kwaba "abaphumeleleyo" kunye ne "whiners!"