Isifundo esheshayo
Kwiimarike ngaphandle kwemashishini ekutshintshiselwano kwamanye amazwe, njengemasheya, abathengisi kunye nabatyalomali ngokuqhelekileyo baya kuthenga ngokusekelwe kwixesha elizayo lokuhamba kwemali.
Ephukile phantsi, oku kuthetha ukuba inkampani kulindeleke ukuba inikeze imali engaphezulu kubanini-zimali kunokuba babecinga ngaphambili, abahwebi baya kukhangela ukuthenga isitya ngokukhawuleza ukuba bafumane inzuzo yezibonelelo eziphezulu okanye ixabiso lempahla. Nangona kunjalo, oku kusebenza kusebenza kwiFX, kodwa endaweni yokuhamba kwemali, abahwebi bahlala besenza ngokutshintsha kwezinga lomdla.
Umfanekiso obalulekileyo kakhulu kukucinga ngabatyalomali njengama-piranhas afuna nayiphi na imarike engabalulekanga. Xa iindaba ezibonakalayo, ezibizwa ngokuba yi-rumor, ziqala ukuza kubonisa ukuba i-asethi inokuvelisa ukuhamba kwemali ezayo kwixesha elizayo lifanelekile ngaphezulu kwiiveki ezimbalwa okanye iinyanga ezimbalwa ezilandelayo, abo batyali-mali baya kuthenga loo asethi ukuya kwindawo apho kungekho li ngahlali.
Ukuba i-rumor ingamanga okanye imarike ekuthengeni i-asethi enje into yokuba ingasayi kubaleka, kodwa inokuba yinto engaphezu kwexabiso, kunokuba i-spysprint elinezantsi esezantsi ngaphantsi kwezilindelwe iya kubangela ukuba i-selloff ibone ngokufanelekileyo.
Umcimbi osasazekayo weendaba ogqithisa iindlebe ezilindelekileyo kuya kubangela ukuba isitoreji sihlale kumanqanaba ngaphambi kokuba isiganeko seendaba okanye siphezulu.
Impembelelo 'Yokuthenga iRumor ukuthengisa iindaba'
Enye yeengxaki ezinkulu kubahwebi zenziwe ngokuthenga into oyaziyo ukuba uyomelele kuphela ukuyijonga ithengise.
Kukho ukukhathazeka kwengqondo eyaziwa ngokuba yi-recency bias; oku kwagqitywa kuDaniel Kahneman's Thinking Fast and Slow, echaza abahwebi bafumana iindaba zezolo.
Kulo mcimbi, umthengisi wenza ngokuthe ngcembe kwiindaba zabanye abathengisi, kwaye ngoku ngokuqhelekileyo izilungiso zenzeke ngokukhawuleza xa kuvela amahemuhemu. Kuyadabukisa kuba utyeshe ukuqhuba abahwebi bahlala bebonelela ukuthengiswa kwezinto ezilungelelanisiweyo okanye ababazi abaza kuphuma kwi-news release eqinisekisiweyo okanye edidayo.
Yise kude
Ngaba uyivile ilizwi, 'ukuba into enhle kakhulu ukuba yinyani, mhlawumbi'? Kungaba luncedo ukucinga ngale nto xa uthengisa kuba xa kuvela umcimbi weendaba ezilungileyo kwaye ixabiso lichaphazela ngokulungileyo, ukungena kwiindaba ezilungileyo ziyakwazi ukuba yithuba elibi kakhulu lokungena kwiimarike. Kungenxa yokuba lixesha apho wonke umntu ozisa irayisi ngaphambili ephuma kwimarike.
Kukho izinto ezimbalwa kwi-FX yorhwebo ekhungathekileyo kunokuba ibe ngumthengisi ophumelelayo. Sifuna ukukunceda ukuba ugweme le nto, kwaye enye yezona ndlela ezilungileyo zokwenza oku kudla ngokuba ulinde ukubuyisela emva kweendaba ezilungileyo zokuthenga ngentengo engcono. Ukuba uthengela kwisandiso emva kweempapasho zeendaba, mhlawumbi ungenakufumana ixabiso elifanelekileyo kwaye unokungena ngexesha elibi kakhulu.