Akuyimfuneko ukuba siqonde inkqubo epheleleyo yendlela abenzi bemarike basungula ngayo ibhanti yabo yokuqala / bacele izicatshulwa kunye nendlela ezo zicaphuno zitshintshwa ngayo ngexesha lokuthengisa. Kodwa uyazi ukuba umenzi ngamnye weemarike kufuneka ukuba ashicilele ibhidi kwaye abuze intlawulo nganye kwindlela ayisebenzisayo.
Le feat iyafezwa ngekhompyutha. Ngamanye amagama, i-MM ingena kuzo zonke iiparameters afuna ukuyisebenzisa xa kuqikelelwe ixabiso lentetho, kunye nekhompyutheni ibalwa ukucaphuna ibhidi / ukucela.
Kule ngxoxo elandelayo, cinga ukuba ukhetho malunga nesitokethi esithile luthengisa namhlanje okokuqala. Cinga ukuba oku kukhethwa kulindeleke ukuba ukhange inani elifanelekileyo labathengi kunye nabathengisi kuba isitokthi "esishisayo" esandula ukuba ne-IPO (Ukunikezelwa Kwentlalo Ekuqaleni).
Kukho imbali encinci yokuhweba kule mfuyo kwaye ngoko ke kuncinci idatha encinci. Abenzi bempawu abanalo ubungqina obuqinileyo bokuqikelela ukunyanzeliswa kwexesha elizayo kwisitokisi. Nangona kunjalo, kufuneka benze uqikelelo olunjalo. Inkqubo yekhompyutheni esetyenziselwa ukuvelisa ibhidi / ukucela izicaphuni idinga ukulinganiswa kokungabi nantoni kwi-stock.
Abenzi bemarike abayi kusebenzisa uqikelelo olufanayo lokunyaniseka ngalolo suku lokuqala lokuthengisa - kwaye ezo qi kelelo ziyahlukahluka ngokubanzi.
Ngoko ke, xa abenzi bemarike baqala ukupapasha i-bid yabo kwaye babuze amaxabiso, kunengqiqo ukulindela ukuhlukana kweembono.
Abenzi bemarike (MM) abazithengisa amanani aphakamileyo baya kuthengwa okukhethwa ngabanye abasebenzisa ukuzithengela okuphantsi nokuseka amanani aphantsi. Ingongoma kukuba akuthathi ixesha elide ukuba kubekho ukulingana.
Ukuba enye i-MM ibhadela i-$ 2.50 yecandelo elithile kwaye bonke abathengisi bayayithengisa loo ndlela, ibhidi iya kuncipha ngokukhawuleza. Kuya kuncipha de kubekho abathengisi. [Ngokuqinisekileyo, lo M MM unokufuna ukuthenga inani elikhulu leenkontileka kwaye ugcine ibhanti ephakamileyo, kodwa oko kulindeleke ngokungenangqiqo.]
Xa abenzi bemarike bengathengi, okanye bathengise, omnye nomnye, ukulingana kusekwa. Ngoku abenzi bemarike baya kubathengisa ngokukodwa abathengi (wena kunye nam namaziko). Ngomlinganiso, i-bid / i-quotes ask for represent quote-quote-time for a time.
Ukuphazamisa ukulingana
Xa ubuninzi bokukhetha ukuthenga okanye ukuthengisa bukhulu kunabenzi bemarike (kunye nabani na omnye oqhuba ngokuthethengisa ukhetho) bafuna ukuthenga ngexabiso lentengiso, okanye bathengise ngexabiso lokubiza, ngoko ibhidi / cela umbuzo (" kwimarike ") utshintsho.
- Xa kukho ezininzi iindlela zokuthengisa, oko kubangela ukuba ixabiso lentengiso liyancitshiswa. Mhlawumbi nge penny enye - mhlawumbi ngamashumi amahlanu, mhlawumbi ngokunyuka okunye. Emva kokuba ibhanti yangaphambilini idlulayo, ngoko ke ngubani na othenda ixabiso eliphezulu (kunye nokuba ngumenzi weemarike okanye nayiphi na enye) unayo ibhidi yakhe ebonisa ukuba ihlabathi liyabona. Ngokomzekelo, xa abathengisi beemarike bebonke bezithengela i-1,200 (umzekelo) ukukhethwa kweefowuni kwintengo yexabiso, leyo ibhidi iyanyamalala (ukuba akukho mntu ufuna ukuhlawula loo xabiso) kwaye ibhanti ephezulu elandelayo ibonakala, kunye nenani elifunayo (okt, ubungakanani bebhidi). Ngamanye amaxesha umthengisi wangoku ulahla ukuhlawula intengo yakhe yokuthengisa kunye nemarike entsha esekelweyo: ixabiso langokuthengisa umdayisi liba lixabiso elifunyenweyo lokubiza. Ngamanye amaxesha, umdayisi 'uhlawula' ibhidi entsha kwaye uthengisa kuloo xabiso. Le nkqubo yokuthengisa kwixabiso lokubiza iqhubeka ibuye iphinde ibuyele, ukulingana kusekwa. Oku kwenzekayo xa umthengisi ephuma kwiinketho zokuthengisa okanye xa engasayi kuthanda ukuthengisa ngeli xabiso lexabiso eliphezulu.
Qaphela ukuba umlinganiso unokuhlala ixesha elide okanye uphumele ngokukhawuleza.
- Xa kukho ezininzi iindlela zokuthenga, umphumo kwixabiso lokubuza lifana.
Ukuchaza ukunyanzeliswa okuchaziweyo
Kungakhathaliseki ukuba kwenzeka kaninzi kangakanani, loo mihla yokulinganisa iyenzeka. Makhe sigxininise ingqalelo kwiixesha. Akukho zinto ezaneleyo zokurhweba ukuguqula iimarike kunye nexabiso lokubiza / ukucela ixabiso lihlala lihleli. Makhe sicinge ukuba ixabiso lentengo elisezantsi lihlala lingatshintshi ngeli xesha.
Ukuba i-bid / ibuza intengo ye-midpoint ithathwa njengexabiso "lentsebenziswano" elungileyo (ukuba loo mzuzu ngexesha), ngoko kulula ukukhangela ikhomputha kwaye ufunde ukulinganiswa kokungapheliyo okwangoku . Ukuthi "ukulinganiswa kwamandla okungaxhamliyo" kungukungabi nantoni kokukhethwa kweso sikhezu ngexesha. [Oku kungabonakala kungenangqiqo, kodwa ukuba le nto intsha kuwe, yamkela into yokuba ukhetho ngalunye lunokuqikelela ukunyaniseka komntu kunye nokuba ukulinganiswa okukodwa kokusesikweni kwintsimbi akuyona into esetyenzisiweyo kwihlabathi lanamhlanje.] Ingqalelo yomlando: Xa iindlela zokuqala ezithengiswa ngokutshintshiselwa (1973), abenzi bemarike basebenzise ukulinganisela okukodwa kokunyanzeliswa kuzo zonke iindawo ezikhethiweyo kwisitokethi esinikeziweyo, nje kuphela ukuba baphelelwa ngexesha elifanayo.
Ukuphela kokuphela kokuphela (kwaye kwakukho kuphela ezintathu kubo ngaloo mihla; inyanga ezintathu ngaphandle) ziqikelele ukulinganiswa kwazo.
Abenzi bemarike (oko kukuthi, iikhomputha ezenza izicaphuno) zinokwenza kwaye zihlaziye ukulinganiswa kwazo ngokungaqhelekanga-ngokusetyenziswa ngesandla okanye ngokusetyenziswa kwe-algorithm. Ngamanye amagama, xa samkela ixabiso lemarike langoku nje njengenani lexabiso elithembekileyo naluphi na ukhetho, ngoko ke ukuqikelela ukunyaniseka okusetyenziswe ukuseka ukuba ixabiso elithengileyo ( ngokubaluleka ) "ukuchaneka" ukuqikelela ukunyaniseka. Ngaloo ndlela eli gama: ukunyanzeliswa kwezinto.
Kuthetha nje ngoku: Ixabiso langoku likhethiweyo (i-premium) limela ukubaluleka okulungileyo kuba ukulinganiswa kwamandla okungahlali (ukubonakalisa ukungabi nanyaniseki) kukulinganiselwa okuchanekileyo.
Abaninzi abahwebi bezentengiselwano bafunda ukwamkela okokuthi ukunyaniseka kukuchanekileyo (okanye kuphantse kuchanekileyo) kwaye benze imisebenzi yabo ngokusekelwe kwixabiso langoku. Esi sicwangciso esilungileyo. Ndifunde (indlela enzima) ukuba ukubheja ukuba ukunyanzeliswa kokulinganisela kukuchanekileyo kwaye ukuba ukungazitholi komsebenzi kuyiphutha (ngamanye amagama ukuba ukhetho alukho mthethweni) - luyicebo elilahlekileyo. Ngamanye amazwi, ukulinganiswa kokunyanzeliswa kwangaphambili kunokuba luncedo kakhulu kunokuba uluvo oludibaniseneyo lwabathengisi abathile abathengisa ngokuthe ngqo iinketho ezithile.
Xa ukutshatyalaliswa kwezinto kuphazamiseka kumthengisi, kunokwenzeka ukwakha izikhundla ezinqamlekileyo "ezithengela ukungabi nantoni" xa IV iphantsi okanye "ithengisa ukungahambisani" xa i-IV iphakamileyo.