Ukwakha Ubutyebi Ngokufumana Unokuhlala, Uzinzile, Amashishini Azinzileyo
Enye yemithetho ebalulekileyo yokutyalomali yi- KISS, eyaziwa nangokuthi "Hlalani Nqabile, Isidenge" . Kukho iindlela ezininzi zokusebenzisa esi sifundo kwisigqibo sakho sokuzimela kwemali. Kubaninzi abatyalo-mali, kufuneka bafike kwifom yokukhetha iindleko zeendleko zexabiso eliphantsi ukukhonza njengesiseko sepotfolio. Kuthetha ukuphepha izinto ongaziqondiyo. Kwiindawo zokufumana ubunikazi kumashishini ngamnye, ngokuqhelekileyo kubandakanya ukuphepha umgibe abaninzi abatyali-mali bafumana ukulingana: Ngokufanayo, ngokubhekisele kulokho i-economist eyodwa eyaziwayo yabiza ngokuthi "iinkampani ezizama kunye neyinyaniso" ezinqabile ukuba zitshintshe, zixhamla phambili, Ukunyuka kweemali zokuhamba kwemali kubangabanini bempahla ngaphandle kokuba bambalwa abaqhelekileyo banikezela ukukhangela kwesibini .
Leveki edlulileyo, mna nomyeni wam sasendleleni ehamba ngeAtlanta, eGeorgia, apho sasiyeke khona yiWorld Coke. I-Archives yaseburhulumenteni ye-Coca-Cola Inkampani equka imiboniso efana nezitifiketi zesitokisi sokuqala ze-Pemberton Chemical Company, ithuba lokusasaza iziphuzo ezili-100 kwiipotifoliyo ezinkulu zeebhozo ezivela kwihlabathi jikelele, ivenkile yokuthengisa, i-archive yokukhangisa, isityalo esincinci sebhotile esikuvumela ukuba ubone inkqubo yokuguqula isiraphu kwimveliso eqedile, i-theatre yentengiso kunye neentengiso ezivela kwixesha elidlulileyo kwiilwimi ezininzi emhlabeni wonke, nangaphezulu. Njengabanini bequmrhu, kwakumnandi ukubona imbali yezoshishino ezithumela idilesi kwiingxelo zethu ezine ngonyaka. Ukuhamba ngamagumbi, ndacinga ngelo nqaku lokugqibela. Nantsi kwakuyiyo, into efanayo yoo mbono. Abatyalomali badla ngokubheka okulungileyo phambi kwabo, befuna idayimane ekugqibeleni kunegolide ephantsi kweenyawo zabo.
Izigidi zabantu ziya kuhamba ngamagumbi afanayo, kodwa zingaphi na eziya kumisa zithi, "Ndifuna ukuba naloo ndawo"? Bambalwa abaxabisekileyo. Ixabiso lentengo likhulu kakhulu.
Akukaze kube yimfihlo uCoke ephethe indawo ekhethekileyo kwintliziyo yam nentsapho kunye ne-pocketbook. Umthi wethu weKrismesi uhlotswe ngeempawu ezibomvu zeCoca-Cola.
E-ofisini yam, ndineglasi enkulu yebhokisi yokubonisa ibhola. I-oda elincinci le-Mexican Cokes kwi-Costco. Kuyo yonke yobuntwaneni bakhe, sasinika idadewethu omncinci kunesabelo esesisetyenziswayo usebenzisa i-DRIP. Abazali bam kunye nemithetho kamasipala bayibamba kwiakhawunti yabo yomhlalaphantsi. Umntakwethu unesitatimende sakhe, ukulahla iindleko zokunceda ukukhulisa umthamo wakhe ngelixa esesikolweni. Yinto ebalulekileyo yoshishino olumangalisayo lokubuyisela emanzini kwimbuyekezo, imingcele ephezulu yokungena, kunye nokungafani kwendawo yokuhlala, ukuba kukho umgaqo munye okwenzekayo ekhaya: Xa kuthengwe, izabelo zeCoke azithengiswa ngaphandle kweemeko ezingavamile. Ziyabanjwa njengelifa elizayo kubantwana bethu nabazukulu, abaya kukwazi ukunandipha izahlulo kodwa bangazithengisi ubunini ngokwabo. Njengabantu baseQuincy, eFlorida, sicinga ngabo njengentsapho ngemali ngendlela efanayo esiyayithanda ngayo ipulazi okanye umyeni womtshato. Ngethuba nje injini yezoqoqosho iyimfuneko, sifuna amagama ethu kwizatifikethi zamasitoreji ukuze sithande inxalenye yentlawulo eyenziwa yiyo nganye ibhotile yeCoke ethengiswe.
Esinye sezibheno zeCoca-Cola njengotyalo-mali kukuba akuyona nje i-classic nectar yoothixo bonke abadibanisa ne-corporation.
I-firm ine-brands eyi-17 eyenza imali engaphezulu kwe-1 billion yezigidi kwi-revenue revenue annually, kunye nezinye iimveliso ezingama-20 ezivelisa ngaphezu kwezigidi ezingama-500 zeentengiso kwiintengiso ngonyaka. Kubandakanya amanzi ompompo, ivelisa ngemali evela kwi-3.5% yazo zonke iziyobisi ezidalwa ngabantu ngukuphi na umhla. EUnited States, oku kunokuthetha ukuba neglasi ye-Simply Orange okanye i-Minute i-Maid i-orange juice kunye nesidlo sasekuseni. EMexico, kunokuthetha ukuthatha iFanta. E-Asia, kunokuthetha ukufumana itiye le-Fuze. EBrazil, kunokuthetha ukuba unxanelwe iJu Del Valle juice. Kungaba ne-Powerade kumgca wegeyimu yesikolo sebhola ephakamileyo. Kungenzeka kubekwa ukufaka ipowuni kwikhompyutha yeKeurig. Ukwandiswa kwangoku kwimboni yobisi, apho i-titan yaseGeorgia esekelwe ukuvelisa ubisi oluphezulu lweprotheni. Iququzelele amalungiselelo elayisenisi kunye ne-Bacardi yokuxuba abaxube be-cocktail.
Uluhlu luqhubeka kwaye luqhubeke; njengoko kuhamba phambili njengembali ye-125 + ekhokelela ekuphumeni kwangoku. Ngendlela yokukhusela uphawu lokuthengisa kunye nenethiwekhi ye-bottling ye-$ 100 + yeebhanti, i-purveyor yeyona ngcwele kakhulu yeebingelelo inezinto ezichazwe njengelayisenisi yokuprinta imali.
Ukushicilela imali okwenzayo. Iqumrhu livelisa kakhulu ukuhamba kwemali engenakukubeka emsebenzini ukuba phantse yonke into ibuyele emnyango kubanikazi, mhlawumbi ngendlela yokuthengwa kwamashishini okanye izabelo zemali. Phantse njalo ngonyaka, izabelo ezipheleleyo ziyancipha kwaye igalelo liphuma ngokukhawuleza kunezinga lokunyuka kwamaxabiso . Ibhodi yabalawuli bavele nje bahamba ngesabelo sonyaka senye i-8% kule veki edlulileyo; into efana neyokusebenza njenge-clockwork. Ngaphezulu kweminyaka elishumi elinesibhozo okanye elishumi elinesixhenxe, isahlulo sikhule ukusuka ku-$ 0.30 ngesabelo ngasinye kwi-1.32 nganye yesabelo, okanye i-440%, nangona kunjalo uCoke wayeseyinkampani enkulu yokusela emhlabeni jikelele ngo-1998. Kwaye ngo-1988. Kwaye ngo-1919 xa kuhamba kwi-$ 40 isabelo. (Enyanisweni, ukuba uthenge isabelo esisodwa kwi $ 40 kwi-IPO ye-1919, kwaye uvuselele izihlawulelo zakho, ngoku kuya kuxabisa ngaphezu kweedola ezili-10 . Oku, nangona i-stock yaqala ukuphazamisa ukuya kwi-19 yesabelo emva kwangoko, emele ukulahleka okungaphezu kwe-50% kwiphepha.) Liye ilungu eliphambili leMveliso ye- Dow Jones kunye ne-S & P 500 ngokukhawuleza ukuba abaninzi abatyali-mali bephila.
Nangona kunjalo, xa kunikezelwa ukhetho, kubonakala sengathi ngaba bambalwa abanamalungelo abanikezela phambili bafumana i-Coke share for the long-term. Uva abantu bethetha ngokuthenga izabelo zepaneli yokuqalisa i-solar; inethiwekhi entsha yentlalo; kwisitokisi esithile sokumbiwa esingahlawula ukungcola kwentlawulo. Konke malunga nokufumana isityebi ngokukhawuleza, kunokuba ukwakhiwa kobutyebi ngokukhawuleza. Bathetha ngalezi zinto kumaqela okutya kunye nekhofi. Ngakuphi ixesha lokugqibela xa uvile umntu ememeza ngokukhawuleza, "Ndandisa i-holdings yami kumhlaba omkhulu kunye nomninimzi onokwenza umxhaka kunye nomthengisi, endiza kuhamba ndiye kubakhulu bam"? Ayenzeki rhoqo. Kungakhathaliseki isizathu, uninzi lwabatyalomali abanamacandelo okucinga ngezinto eziqhelekileyo ezifana nezakhiwo zeofisi okanye ifenitshala ephezulu, abayiqondayo iyisebenzise ixesha elingaphezulu kweyodwa.
Inkampani yeCoca-Cola akuyona umzekelo wolu hlobo olumangalisayo lwexesha elide. Kukho iindawo ezimbalwa zabanye abanomnotho ofanayo kunye nokhuphiswano. Ndakhe ndabhala iprofayili yeNkampani yeHershey echaza iziphumo ezifanayo - baye bahlawula igalelo labo ngama-669% kwiminyaka eyi-18 edluleyo. UMcCormick kunye neNkampani, umthumeleli we-spices, yenye enye ishishini elingaqhelekanga eliye lalawula intsimi yalo kwaye laphila iminyaka emininzi. Ezi ntlobo zeenkampani ezikhethekileyo zincabile ngokwaneleyo ukuba ngokwenene andiqondi isizathu sokuba abantu bangagxothi kwi-bit ukuze bathathe izandla zabo, kungekhona kwindlela eqhelekileyo yokukhetha "amasheya", kodwa njengokongezwa ngonaphakade kwintsapho. ukuqokelela kweempahla ezilahla imali engenayo .
Ukuziphatha kweli bali akukuthi kufuneka uthenge izabelo zeCoke. Enyanisweni, ndiyavuya xa uphume kwaye uthengise izabelo zakho, uhlawule ixabiso ukuze intsapho yam ikwazi ukufumana ngaphezulu. Kunoko, kukukhumbuza ukuba ngexesha elilandelayo ulingelwa ukuba uthenge into ethile ethembisa injabulo yemoya kunye neempumelelo ezikhawulezayo, ukuzongamela ngokwakho okanye ukuthatha ingozi engaphezulu kunokuba kufanele; cinga, endaweni yoko, ujonge kwelinye lamashishini angama-50 okanye angama-100 anokwenziwa ngokubaluleka ngokubhekiselele kwiibhenki zexesha elide njengento nantoni kwimpucuko yabantu. Ngamanye amaxesha, inkqubo yokuziphatha ehlakaniphile kukuyeka ukukhalipha kwaye, endaweni yoko, bhala isheke kwizabelo ngqo, zihlawulwe ngokugcwele, ezihlala ziqokelela uthuli kwibhokisi yakho ekhuselekileyo. Ngeentlobo ezahlukeneyo , amathuba okukhubazeka ngokusisigxina anganciphisa kakhulu, eshiya yonke into evulekileyo ukuzonwabisa iminyaka elishumi emva kweminyaka elishumi, isizukulwana ngezizukulwana. Nangona uninzi lwabantu alukwazi ukuziphatha ngale ndlela, wena kunye nosapho lwakho ningahluke. Ukuzama ukugxininisa kwizinto ezithandekayo, ukubambelela okungafaniyo kunokuba kuthethwa ngoku.
Akunakukwenza ukuba uthandeke, kodwa kufuneka kukunike umcebisi kunikezwe ixesha elide.