Khangela Amasheya Ayingqalileyo Enokufumana I-Competitive Benefage Enamandla
Ezi moats zenzelwe ukugcina abaxhamli, kunye nexesha elide kwaye lijonge i-moat, ngakumbi okukhuselweyo kwinqaba.
Ngaba wayesazi ukuba iinkampani nazo zinemihla? Kwaye ngaba uyazi ukuba ukufunda ngale mihla kungakunceda nje ngotyalo-mali?
Ayizona izidumbu zomzimba, kodwa zixhamla.
Kwaye njengabalimi-mali, sinokuzihlola ezi moats ukuqinisekisa ukuba inkampani inokumelana namaxesha anzima kwaye ibhengeze ukusebenza kwezimali ngokukhawuleza ngokuhamba kwesikhathi.
Xa utyalo-mali, igama elithi "moat" ludla ngokubhekiselele kumsebenzi wokukhuphisana . Ukutsho ukuba inkampani inomdaka omkhulu "kuthetha ukuba inomda ongqalileyo kwezinye iikhampani kwishishini layo. Ngendlela epheleleyo, ingasetyenziswa ukuchaza into ethile kwishishini lenkampani elisebenza njengenqanda yokukhusela.
Imizekelo yeeMatriki eziManzi
Umtyalo-mali oqhelekileyo, unesitokweni esifanelekileyo esinika ukukhula ngokukhawuleza ngexesha elide kunye nokukwazi ukumelana nokuhla kweemarike kunye namaxesha anzima kwezoqoqosho. Abatyalomali bexesha elide kufuneka bajonge ukutyalomali kwiinkampani ezizinzileyo ekujongene nokhuphiswano kunye neemeko ezitshintshayo.
Utyalo-mali oyingqalileyo uWarren Buffett udlalwa ngokusebenzisa igama elithi "moat" ukuchaza ezi nkampani. Kwinqaku e-Fortune Magazine, ucatshulwa esithi: "Inqununu yokutshala imali ayiyi kuhlola ukuba i-shishini liyakuthintela njani uluntu, nokuba luya kuba lukhulu kangakanani, kodwa kunokuba luqulunqe inzuzo yokhuphiswano kwanoma iyiphi nayiphi na inkampani kwaye, ngaphezu kwazo zonke, ukuhlala kweso sikhundla.
Iimveliso okanye iinkonzo ezinobanzi, izityalo ezizinzileyo ezizungezile yizo ezihambisa imivuzo kubatyalomali. "
Ngoko zeziphi iimpahla eziphezulu eziphezulu eziyaziwayo ukuba zinomkhuhlane omkhulu? I-Amazon iyakwazi ukuwela kweli nqanaba. Inkampani ngoku ilawula indawo ye-e-yorhwebo, emele ngaphezu kwe-40 ekhulwini yeentengiso kwi-intanethi e-US, ngokweminye imilinganiselo.
Unokusebenza okungafaniyo, ukugcinwa kwempahla, kunye neenkqubo zokuthengisa ezenza kube ngumncintiswano onzima kakhulu kubathengisi bezentengiso kunye nabasemzini.
IWalmart enye inkampani idla ngokudunyiswa ngenxa ye-moat yayo ebanzi. Njengoko umthengisi omkhulu onotena kunye nomdaka (kunye ne-e-commerce enkulu), unomda omkhulu ekunikeni inani elikhulu lemveliso kumaxabiso anqumla ukhuphiswano. Ngaphezu koko, kuba ngumthengisi wezaphulelo, kuba kwindawo ekhethekileyo yokubona ukuthengisa okuqinileyo xa uqoqosho luqhuba kakuhle kwaye xa abantu benemali encinane kwiipokethi zabo.
Ukuchonga iiStats-Moat Stocks
Kukho iinkampani, ezifana neWalmart kunye ne-Amazon, ezilula ukuchonga njengokuba zihamba ngokubanzi. Kodwa iinqwelo azihlali zibonakala zicacile, ngakumbi kwiifemu onokungazazi.
Ukuba ukhangele ukufumana izitokiselwano ezineentlobo ezihamba phambili, ukusetyenziswa kweevenkile zenkampani kunye nezitatimende zezimali zinganceda. Xa uhlolisisa inkampani, kukho izinto ezimbalwa zokuzijonga:
- Iziphumo zentsebenzo ngexesha loqoqosho olubi . Khangela ingqalelo ukuba ngaba inkampani ibonakala iqhuba kakuhle, nangona uqoqosho olubanzi lukhuni. Oku kungabonakalisa ukuba kukho into malunga nezoshishino zayo ezivumela ukuba zihlale zizinzileyo xa zijamelene nezikhathi ezinzima.
- Ikheshi ngesandla . Iinkampani ezininzi zenza ukhetho lokugcina imali eninzi kunokuyibuyisela okanye ukuhlawula igalelo. Abanye bangatsho ukuba inkampani kufuneka ichithe imali yayo okanye ibuyisele kubatyalomali, kodwa ukuba nemali eninzi esandleni sinika inkampani enamandla ukuba i-revenue does not meet the expectations.
- Ukusebenza kwemali kuqhathaniswa nabakhuphiswano . Okokuqala, qaphela iincutshe zeenkampani eziphambili. Emva koko, thelekisa imali engenayo kunye neenzuzo. Ukuba kukho umehluko omkhulu phakathi kweempatho zenkampani yakho kunye nezo zikhuphisana, ungatsho ukuba unomkhuhlane omkhulu.
- Ukugqwesa kwemveliso enye . I-Apple icingelwa ukuba ine-moat enkulu kuba ukuthengisa kwe-iPhone yayo kude nakwezinye iinkampani. I-Intel iye yalawula imboni ye-semiconductor iminyaka kuba iichips zayo ziqhelekileyo zisetyenziswe ngabenzi abaninzi beekhompyutheni. Ukugqithiswa kwezi mveliso kunika ezi nkampani i-moat, zikhusela ekukhuphiswano nakwezinye izihlandlo kunye nokwehluleka kweminye imikhiqizo.
- Ipropati ekhoyo yengqondo . Akuqhelekanga ukuba enye inkampani ibe ne-patent ekhethekileyo kwimveliso okanye iteknoloji enye iifenisi ayinakukhetha kodwa ukuyisebenzisa. Oku kunokuba ngumqhubi onamandla weemali ezikhuphisanayo.
- Ukuqaphela igama . Ingaba inkampani iyafana neyoshishino? Ngaba ngaba abathengi basebenzisa ngokufanelekileyo imveliso okanye iinkonzo zalo ngenxa yokuba ziyabonakala kwaye ziye zahlala ngonaphakade? Ngamanye amaxesha, ukuba nobude obude, obunokwethenjelwa kwiindawo zemarike kunokunika inkampani inzuzo ekhuphisanayo.
Inkampani ene-width moat ihlala yinkampani efanelekileyo yokutshala imali. Ngokuqhelekileyo ithetha ukuba inkampani inenzuzo kumaxesha amahle kwaye ayibi, ixhomekeke ekujonganeni neendaba ezimbi, kwaye iphezulu kulo shishini. Ukwazi apho ufuna khona iinkampani ezinamanzi amaninzi kunye nendlela yokutshala imali kwiimpahla zabo ezinokuthi zibe yinxalenye ebalulekileyo yokwakha iphothifoliyo.