Ngaphambi kokuchazela inzuzo yakho yokukhuphisana, kufuneka ukwazi ezi zigqibo ezintathu.
- Inzuzo. Ingaba kukho into enhle okanye inkonzo, kufuneka ucace ngenzuzo yakho yemveliso. Kufuneka kube yinto into ekufuneka abaxumi bakho bayinike yona kwaye inike ixabiso langempela . Akumele uwazi nje iimpawu zakho zomkhiqizo, kodwa kunye neenzuzo zayo ngendlela abaxhamla ngayo abathengi bakho. Oko kuthetha ukuhlala uqaphela iindlela ezintsha ezichaphazela imveliso yakho, ingakumbi iteknoloji entsha. Ngokomzekelo, amaphephandaba athatyathwa ukuphendula ukufumaneka kweendaba zamahhala kwi-intanethi.
- Imakethi ejongiwe . Bangubani abathengi bakho? Ufanele ukwazi kakuhle ngubani othengayo kuwe, nendlela onokwenza ngayo ubomi babo bube bhetele. Yileyo ndlela udala ngayo imfuno , umqhubi walo lonke ukukhula koqoqosho . Iimakethe ezijoliswe kumaphephancwadi zikhutshwe kubantu abadala abazange bekhululekile ukufumana iindaba zabo kwi-intanethi.
- Khuphiswano. Oku kungaphezulu kweenkampani ezifanayo okanye iimveliso. Kuquka nantoni na enye into umthengi wakho anokuyenza ukuze ahlangabezane neemfuno ongazalisekisa. Amaphephancwadi acinga ukuba ukhuphiswano lwabo lwamanye amaphephandaba de baqonda ukuba yi-intanethi. Bazama ukukhuphisana nomboneleli weendaba owawunokukhawuleza kunye nokhululekile.
Ukuze uphumelele, kufuneka ube nokukwazi ukuchaza inzuzo enikezela kuyo kwimarike ekujoliswe kuyo okubhetele kunokuba ukhuphiswano . Yiyo inzuzo yakho yokukhuphisana.
Kumele ugxininise loo myalezo kuzo zonke iinkonzo kubathengi bakho. Oko kubandakanya ukupapashwa, ubudlelwane boluntu, kunye neenkonzo zokuthengisa.
Kwanokuba kufaka isithuba sakho sangaphambili kunye nabasebenzi.
Ukuba ungumqeshwa, sebenza njengomntu oshishino. Kungenxa yokuba unjalo. Xoxa ngenzuzo yakho yokukhuphisana kwindlela obonakala ngayo, yakho incwadana kunye nodliwano-ndlebe lwakho. Xa usufumene umsebenzi, uqhubeke uxoxisana nomsebenzi wakho emsebenzini.
UMichael Porter noNcedo oluQhusekayo lokuKhuphisana
Ngenxa yokuba inkampani yintloko yeemakethe ngoku, akuthethi ukuba kuya kuba ngonaphakade. Inkampani kufuneka idale iinjongo ezicacileyo, izicwangciso, kunye nemisebenzi yokwakha inzuzo ekhuselekileyo yokukhuphisana. Inkcubeko nenkcubeko yabasebenzi kufuneka ilungelelaniswe nezo njongo. Kunzima ukwenza zonke ezo zinto kakuhle. Yingakho iinkampani ezimbalwa zingenza inzuzo ekhuselekileyo yokuncintisana.
Ngo-1985, uprofesa we-Harvard Business School uMichael Porter wabhala i- Competitive Advantage. Incwadi yesifundo esikolweni esicacileyo ngesihloko.
I-Porter ichaze iindlela ezintathu eziphambili zokufumana iinkonzo ezizinzileyo. Zizinkokheli zeendleko, ukwahlula, kunye nokugxila. I-Porter yachonga ezi zicwangciso ngokuphanda iinkampani.
Indleko yobunkokeli ithetha ukuba unikeze ixabiso elifanelekileyo kwixabiso eliphantsi. Iinkampani zenza oku ngokuphucula ngokuqhubekayo ukusebenza kakuhle. Oko kudla ukuthetha ukuhlawula abasebenzi babo ngaphantsi. Abanye bahlawula ngokubonelela ngeenzuzo ezingabonakaliyo ezifana nokukhethwa kwezitoko , iinzuzo okanye amathuba okunyusa. Abanye baxhamla kwii-surplus zabasebenzi abangenamsebenzi. Njengoko ezi shishini zikhula, zingasebenzisa uqoqosho lwezinga kwaye zithenga ngobuninzi.
I-Walmart ne-Costco yimizekelo emihle yeenkokheli zendleko. Kodwa ngamanye amaxesha bahlawula abasebenzi babo ngaphantsi kweendleko zokuphila . Imithetho emivuzo ephakamileyo ephezulu isongela inzuzo yabo.
Ukwahlukana kuthetha ukunikezela ngeenzuzo ezingcono kunabani na. Inkampani inokuphumelela ukuhlukana ngokubonelela ngemveliso ekhethekileyo okanye ephakamileyo. Enye indlela ukuyihambisa ngokukhawuleza. Okwesithathu kukuthengiswa ngendlela efikelela kubaxumi ngakumbi. Inkampani eneqhinga lokuhlula inokuhlawula intlawulo ye-premium. Oko kuthetha ukuba ngokuqhelekileyo kunomlinganiselo ophezulu weenzuzo .
Iinkampani ngokuqhelekileyo zizuza ukuhlukana kunye nokutsha, umgangatho okanye inkonzo yabathengi. Innovation kuthetha ukuhlangabezana neemfuno ezifanayo ngendlela entsha. Umzekelo omhle weli yi-Apple. I-iPod yayiyizinto ezintsha ngoba ikuvumele ukuba udlale naluphi na umculo owufunayo, nakuphi na umyalelo.
Ubunqanaba lithetha ukuba unikezela ngemveliso engcono okanye inkonzo. U-Tiffany unokuhlawula ngakumbi kuba abathengi bayakubona njengeyona nto ibhetele. Inkonzo yomthengi ithetha ukuphuma kwindlela yokuzonwabisa abantu. I-Nordstrom yeyokuqala ukuvumela imbuyekezo ngaphandle kwemibuzo ebuzwayo.
Ugxininiso kuthetha ukuba uyaqonda kwaye uyakhonzeka i-market target target kuneyona nayiphi na enye. Ungasebenzisa iindleko zobukhokelo okanye ulwahlulo ukwenza oko. Isihluthulelo sokugxininisa kukukhetha ikarhwebo ethile. Ngokuqhelekileyo yi-niche encinci ukuba iinkampani ezinkulu azikhangeli. Ngokomzekelo, ibhanki yoluntu isebenzisa isicwangciso sokugxila ekufumaneni inzuzo eqhubekayo yokukhuphisana. Zijolise kumashishini amancinci asekuhlaleni okanye kumntu ophezulu . Abaphulaphuli babo abajongene nabo banomdla wokubakho komntu ukuba iibhanki ezinkulu zingenakho ukunikela. Bazimisele ukuhlawula encinane kwimirhumo yale nkonzo. Ezi mabhanki zisebenzisa uhlobo lokwahlukana kwecebo lokujolisa.
Amazwe asebenzisa njani i-Competitive Advantage
Izwe linakho ukudala inzuzo yokukhuphisana. Kubizwa ngokuba yinzuzo yomncintiswano wesizwe okanye inzuzo yokufanisa . Umzekelo, i- China isebenzisa ubunkokheli beendleko. Ithumela iimveliso ezinendleko eziphantsi kwinqanaba elifanelekileyo lomgangatho. Kungakwenza oku kuba umgangatho wokuphila uphantsi, ngoko unokuhlawula abasebenzi bawo ngaphantsi. Ilungisa kwakhona ixabiso lemali yayo , i- yuan , ngexabiso elingaphantsi kwedola.
I-Indiya yaqala njengenkokheli yendleko kodwa ihamba ngokubhekiselele kwimida. Inika abasebenzi abanezakhono, ezobugcisa, abathetha isiNgesi ngomvuzo ofanelekileyo. IJapan nayo yatshintsha inzuzo yayo yokukhuphisana. Ngama-1960, kwakukho inkokeli yendleko eyayidlula kwi-electronics. Ngama-1980, bekuye kwaguquka ukuzahlula kwimigangatho yemigangatho, njengeLexus.
Inzuzo yokufanisa yaseMelika yinto entsha. Iinkampani zaseUnited States zizisa iimveliso ezintsha zokuthengisa ngokukhawuleza kunamanye amazwe. Umzekelo omkhulu nguSilicon Valley, inzuzo entsha yeNamerica . I-America yinto enobunono ngoba inabantu abakhulu nabaxhamli basekhaya basekhaya. Kulula ukuvavanya iingcamango zemveliso emitsha kwaye usebenze izikhwama ekhaya. Xa bephumelele, bathengiswa kwihlabathi.
I-Amar Bhidé yenza iphuzu elihle kwi -Venturesome Economy: Indlela yokuThuthukisa ixhasa ukuPhumelela kwihlabathi elixhamle ngakumbi . Nangona iUnited States iqala ukulahla emva kwamanye amazwe ekuveliseni iinjineli, kusengcono ukuzisa izinto ezintsha kwiimarike. Ukufumana okungakumbi, jonga indlela Iimithombo Zendalo zenza njani i-Advantage Inzuzo yeMerika .