Indlela i-Coffee Giant Ngayimangalisa ngayo I-Case of Franchise Value
Imbali ye-Starbucks Franchise
I-Starbucks Coffee Company yavula i-store yayo yokuqala kwi-Seattle's Pike Place Market ngo-1971. Emva kweminyaka engaphezu kwe-10, u-Howard Schultz waba ngumlawuli weefesi yokuthengisa kunye nokuthengisa. Emva kohambo oluya eMilan ngowe-1983, u-Schultz uyaziqonda iimeko zekhofi yenkcubeko e-United States. Ucinga ukuba i-Starbucks franchise ingaba yinto yokuzisa le nkcubeko. Ukhuthaza abantu abasunguli beli qela ukuba bavavanye ingcamango yakhe kwindawo entsha e-Seattle. Iziphumo ziguqula inkqubo yenkampani, kunye nomhlaba wabathengi, ngonaphakade.
I-Schultz kunye neqela labatyali-zimali bendawo bathenga impahla yeenkampani zekhofi kwaye batshintshe ngokusemthethweni igama labo kwi-Starbucks. Kukho indawo ezilishumi elinesixhenxe kuphela ngelo xesha. Ukulandela ukuqaliswa kwekharityhulam ye-mail-order success, ukusungulwa kobudlelwane kunye neBarnes kunye neNobles, kunye ne-IPO ephumelelayo ye-1992, inkampani iqalisa ukuhamba okumangalisayo okuza kutyumla inani lezitolo ukuya kuma-5,886.
Izinto ezenza i-Starbucks Franchise ibaluleke kakhulu
Ngendlela elula, ixabiso lokuthengiswa kwemali libhekisela ekuthandweni kwenkampani ethile okanye inkonzo kwiingcinga zabathengi. Umtyalo-mali olambileyo uWarren Buffett uxelela ukuba enye yeendlela ezikhawulezayo kunye nezona ndlela zichanekileyo zokufumanisa ukubaluleka kwe-franchise kukuzibuza ukuba ngaba uza kukulungela ukuwela isitalato okanye uhlawule inani eliphakamileyo kwikhankaso ethile.
Ingaba ibhotile yeHershey ixabana namashumi amahlanu ngaphezu kwebar Kwimeko yethu, ngaba igama legama elithi 'Starbucks' lanele ngokwaneleyo ukunyusa abathengi ukuba bangabikho kumncintiswano kwaye bahlawule ngakumbi umveliso?
Ndiyakwazi ukunikela ubungqina ngabanye ukuba kunjalo. Kunyaka owedlule, ndandifumana ndiqhuba ukuhamba ngePennsylvania. Ngaphawuleza ngumbuso, ndabona isikhangiso se-Starbucks kwindlela ephakamileyo yokuma. Imoto yaxotshwa ngokukhawuleza. Kukho konke ukunyaniseka, andizange ndibeke ukuba bekungekho yenkampani. Lo ngumthengi-mali!
I-Starbucks ephezulu yeFranchise Ixabiso likhokelela kwiziphumo zeMali eziPhambili
Lo mthengi unyanzelekile zonke iziphumo kwinto enye-ukusebenza okuhle. Ukujonga ngokukhawuleza kwiinkcazo zemali kubonisa ukuba ukuthengisa ikhofi kunye negama elinomdla elinamandla kunokuba luncedo kakhulu. Ukususela ngo-1997 ukuya ku-2014, imali engenayo yanda ukusuka kwi-975,389,000 ukuya kuma-16,447,800,000. Inani lezitolo liye lisuka kwi-1,400 ukuya ku-10,713. Izinto zokuthengisa ezithelekiswayo ziye zaphakanyiswa phezulu. Inkampani igcina amanqanaba aphantsi kakhulu amatyala exesha elide . Abanini-nxaxheba abaye babona ukubaluleka kwe-Starbucks franchise zakudala baye bavuzwa ngokumangalisayo ngomonde wabo nokholo kwishishini eliphantsi.
Ixabiso liyiNdaba
Kubalulekile ukuba ukhumbule ubukho be-franchise eyomeleleyo yabathengi kuphela akufanele kubangele ukutshala imali ngokukhawuleza. Ukuba uhlawula phezulu kakhulu intengo yebhizinisi elihle, mhlawumbi uza kugqiba ngemiphumo emibi. Nge-Starbucks, ukukhula kuye kwaba mnandi kakhulu kangangokuba abatyali-mali abazange baxabise isiqhamo esiqinileyo sokubaluleka kwayo kwangaphambili Ngomhla ka-2012, ndenze i-case case kwiblogi yam ibonisa indlela utyalo-mali lwama-100,000 kwi-IPO eza kuyenza ngayo. Le mihla, amanani afumane i-crazier. Izahlulo zenziwa kwakhona , ngoSeptemba 2015, i-$ 100,000 yakho yayiya kuba yi-$ 9,192,815 emangalisayo ngokubonga kwinqanaba lokukhula kwonyaka we-21.47%. Namhlanje, uya kuqokelela imali engaphezulu kwama-103,500 ngamaxabiso ngemali ngonyaka.
* Isaziso sokucacisa malunga ne-Starbucks Franchise Value:
Ndifumene ii-imeyile eziliqela ezivela kubafundi abadidekile kummahluko phakathi kokutshala imali kwi-franchise kunye nexabiso le-franchise.
I-franchise yoshishino elithengisa ilungelo lokusebenzisa igama layo, uphawu lokuthengisa kunye nemveliso kumnini-bhsayithi ngabanye ukuvula nokuqhuba amabhizinisi phantsi kwegama lenkampani.
Ixabiso leFranchise, ngakolunye uhlangothi, ligama elisetyenziselwa ukuchaza ukuba umkhiqizo unqwenela kubathengi. Akunanto nantoni na yokuyenza ngokurhweba ishishini. I-Starbucks ayinalo ilungelo lokuthengisa, kodwa linenani elixabisekileyo lokuthengiswa kwemali.
* Le ngqangi ibhalwe kwangaphambili ngo-Aprili 23, 2003 kwaye yahlaziywa ngamanani amasha ngoSeptemba 21, 2015.