Funda ngoNcedo malunga neFranchise Value

Ixabiso leFranchise Inokunceda iNkampani Yakha Ubutyebi kubanini-mali bayo

Enye yezinto ezenza ukuba amashishini athile aphumelele ngakumbi kunamanye amashishini kwixesha elide elikhoyo kubakho bentengo ye-franchise. I-nkampani enexabiso lentengo-mali iyakuthengisa iiyunithi ezingaphezulu zeemveliso kunye neenkonzo zayo, okubangele imali engenayo , kwaye ivelise imali engaphezulu yemali esebenzayo kunezinye iinkampani kwicandelo elinye okanye kwicandelo elifanayo.

Ngethuba nje isakhiwo esiphezulu siphethwe ngenyameko, amashishini anenani eliphezulu lokuthengiswa kwemali liyakwazi ukusinda kangangexesha elinjenge-Great Depression ye-1929-1933 okanye iNkulu-mali ka-2007-2009.

Nangona ungaziqhelanga nombono, amashishini anenani eliphezulu lexabiso lokuthengwa kwemali-mali anempawu ezahlukileyo ezinokuthi ude ufunde le nqaku, mhlawumbi unako ukubiza amagama ezintlanu okanye ezilishumi ezivela phezulu kwentloko yakho. Ngaphambi kokuba singene kwiinkcukacha, kunjalo, machaze ixabiso le-franchise.

Yintoni Inkcazo yeFranchise Value?

Ixabiso le-Franchise alibhekiseli kwimodeli yeshishini lokuthengisa i-franchise, kodwa kunoko isetyenziselwa ukuchaza inkampani okanye uphawu oluthile oludumo oluphezulu "lunengqondo" engavamile phakathi kwabathengi; ukuba, konke okulinganayo, yiloo nto abaza kufinyelela kuyo kwi-shelf okanye ehambelana nemveliso.

Engqondweni yakho, mhlawumbi udibanisa i-bleach ne-Clorox, izicubu kunye ne-Kleenex, i-soda ne-Coca-Coca, i-Pepsi okanye uDkt Pepper, isobho kunye neCampbell, ikhofi kunye ne-Starbucks okanye i-Dunkin Donuts, ukutya okukhawuleza kunye ne-McDonald's, i-chocolate kunye ne-Hershey, iCadbury , okanye uLindt.

Ukuba unjengabantu abaninzi emhlabeni jikelele, unxulumana ne-toothpaste kunye neColgate, iipaki zeentshukumo kunye ne-Disney, kunye namanzi atshabalalayo ngePerrier. Kukho into eyingqayizivele malunga nayo nganye yeemveliso ezibenza baphume kwabanye; obangela abantu ukuba baphume kwindlela yabo ukuzithengela ukuba basebenzise okanye basebenzise nangona baxabisa ngaphezu kokhuphiswano.

Indlela yokwenza iFranchise Ixabiso kwiShishini okanye kwiBrithani

Indlela esheshayo yokufumanisa ukuba ishishini okanye i-brand inexabiso eliphezulu lokuthengwa kwe-franchise kukuba uzibuze uluhlu lwemibuzo.

1. Ngaba ndikulungele ukuhlawula ngaphezulu kwerhwebo (umz., I-Hershey's) ngokuchasene nomnye, uphawu oluthile (umz., I-bar generic chocolate bar)?
2. Ukuba ivenkile yayingenalo uphawu apho ndandinomdla, ngaba ndiza kuhamba ngaphesheya kwesitalato ukuthenga loo mveliso ndiyifunayo ngenxa yokuba kungcono okanye ndibe nokholo ngakumbi?
3. Ukuba ndiqalise ishishini ngokukhuphisana ngqo nale mveliso okanye inkonzo, yintoni am amathuba enempumelelo? Ngaba ndiyakwazi ukwenza i-dent kwisabelo sayo semarike okanye imveliso enqinileyo ngokuqinisekileyo kuya kuba nzima ukulwa nxalenye encinci?

I-Franchise ixabisa imicimbi eninzi kakhulu, ingakumbi kumashishini apho izigodo ziphezulu njengenkampani yokulawula i-asethi . Enyanisweni, yinto endifanele ndiyicinge ngayo ngeveki edlulileyo. Inkampani yokulawula i-asethi eyimfihlo endiyilungisayo yokuphatha imali yam intsapho kunye nabathengi bangaphandle, iKennon-Green & Co., iyinkqubo yokuqhathanisa abagcini besikhungo .

Yinkqubo enkulu ebandakanya ukuthelekiswa ezininzi kunye neengxoxo. Ixabiso leFranchise yinto endiyicinga ngayo kuba ngaba ngabagcini-mabini ababini bafana, kukho ukukhangwa kwabaxhasi babucala ekusebenzeni kunye nomntu ohloniphekileyo okanye idumela elihle elibeka phambili phambi koontanga.

Iingqiqo zeNkampani ezinokuThengiswa koPhicotho oluPhezulu ziyakwazi ukwenza iMali engakumbi

Unokuzibuza ukuba isizathu sokuba umnini-shishini onexabiso eliphezulu lokuthengwa kwemali-mboleko ludla ngokuzonwabisa ngakumbi kunokuba umlingani wakhe osebenza kwishishini lomhlobo . Isizathu sisilula: ukuba imveliso okanye inkonzo inesidingo esinamandla sabathengi kunye nobudlelwane obufanayo, inkampani eyenza okanye inikezela ukuba loo mveliso inokuphakamisa amaxabiso okunciphisa abasebenzi, ukwenziwa kwemveliso, ukunyuka kwamaxabiso kunye nezinye iindleko.

Ngaphandle koko, ngamanye amashishini athile, angakwazi ukufezekisa uqoqosho olunjalo olunokuba lunako ukunciphisa amaxabiso alo ngaphantsi kwamagcintiswano anokunyamekela ngokusisigxina, abuye athole inzuzo ephezulu, aze aqhube abanye ngaphandle kweshishini.

Inkampani engenayo ixabiso le-franchise iyanyanzelekile ukuba ikhuphisane kwixabiso okanye inkonzo, okungenako ukukwazi ukwenza ngokwezicwangciso ezithile zezoqoqosho, icandelo okanye imarike.

Kulo shishini ngaphandle kwexabiso lokuthengisa, le nto inokuba yintlekele, ngokukodwa kwishishini elinomgangatho ophezulu wokusebenza. Ii-airplane ezinkulu ziyimifanekiso emihle.

Qinisekisa iziTyalo zakho zoTyalomali ngaphezu kwexesha elide

Ngenxa yemithetho yeemathematika, ukubuya oya kubona ngokutyalomali kuxhomekeke ngokupheleleyo kwixabiso olihlawuleyo. Ukuhlawula ixabiso eliphezulu kunoma yiphina impahla ngokumalunga nexabiso elilinganiselayo lokubaluleka kwangaphakathi kwenza umtyalo-mali avele kwindawo yokutshala imali kunye nokucinga.

Oko kwathiwa, ixesha eliphindaphindiweyo imbali ibonise ukuba xa umtyalo-mali unethuba lokuthenga ibhizinisi elikhulu ngexabiso elikhulu lokuthengwa kwemali-mali, unokufuna ukucinga ngokucokisekileyo ngaphambili ukulinda isaphulelo esiphezulu kwaye, endaweni yoko, ukufumana nanini na xa kuthengiswa khona okanye kufuphi nexabiso elifanelekileyo.

Ukufumana inkampani enokukwazi ukuvelisa iindleko ezizinzileyo ezizinzileyo ngokulinganayo ngenye yezivuyo zobomi. Ukunikezelwa kwexesha elide lokuhlanganiswa, kunokuguqula ubomi. Ndiya kubakho ukuphakamisa i-motto enhle, enikwa ukulinganisela okufanelekileyo, kunokuthi, "Xa ungathandabuzeki, utyalomali kwishishini elihle ."