Akunabo Bonke Amashishini Abenza Iingxowa-mali Zangexesha Elide
Cinga ngolu hlobo lwe-distilled spirits versusus mills. Ixesha langaphambili liye lavelisa ezinye zeentsapho ezicebileyo kwihlabathi, kungakhathaliseki ukuba lizwe, imeko yezopolitiko okanye irhafu. Abantu beza kukhetha uphawu oluthile, ukuhlawula intengo yee-premium, kunye nokubuyiselwa kwe-equity kubangela ukuphefumula. Ngolunye uhlangothi, ngokugqithisileyo, kunyanzelekile ukuba baphinde bavuselele iinxalenye ezinkulu zeenkunzi-mali zabanini-zimali ukwenzela ukugcina isabelo semarike.
Amashishini afana neenqwelo zeenqwelo zasekhaya, iinkampani zetektile, kwaye, njengoko kuchazwe ngasentla, abavelisi bezensimbi, banetyala lokuxhamla kwi-intanethi yabo. Ngenxa yoko, zibizwa ngokuba ngamashishini ahlobo lwezinto eziphathekayo kuba, njengengqolowa okanye ingqolowa, baphoqelelwe ukuba bancintisane nantoni na encinci kwixabiso. Ukuba loo mveliso ifana kakhulu, akukho mntu uyakhathalela ukuba bayifumana i-Brand [XYZ] yintsimbi kodwa abantu banakekele kakhulu ukuba bayaphikishwa nguJack Daniel okanye uJohnnie Walker xa befuna oko.
Ukutshintshwa kweeNkampani-Uhlobo lweeNkampani
Ibhizinisi lohlobo lwezinto eziqhelekileyo lulula ukulubona. Ukususela kumbono wezemali, ezi fisi ziqhelekileyo zibonakaliswe ngongqongqo obutyebi obuphezulu , iindleko ezinkulu ezinxulumene nesityalo, ipropati, kunye nezixhobo , iindawo ezincinci zentengo kunye nokukhuphisana okukhulu.
Ngokuqhelekileyo zibonakala zibonakala ngexesha lokujikeleza , xa izinto ziba nzima. (Akungatsho ukuba abatyali-mali kufuneka baqaphele ukuchuma okungenakwenzekayo ezi nkampani zibonakala ziphatheka ngexesha lee-boom njengoko zibonisa into eyaziwa njengengqungquthela yokufumana umvuzo.)
Ngokuqhelekileyo, kuthatha ubuncinane ngaphezu kwengqiqo yokuqonda ukuba ishishini lisebenza kwindawo yendalo. Ukukhangela ngokukhawuleza, yiba nombuzo olandelayo kuwe kunye nabahlobo abambalwa: "Ngaba ndikulungele ukuhlawula ngaphezulu (faka igama lomkhiqizo lapha)?" Uninzi lwabantu luya kuhlawula ngakumbi i-Coca-Cola ngaphezu kwegama lomkhiqizo kodwa kungabi ngamagqabi; kwi-toothpaste kodwa kungabi ngombhobho wezobhedu; I-Johnson & Johnson Band-Aids kodwa ayikho imibhede yokuhlambela.
Ixesha elihle lokuthenga ii-Commodity-Type Business
Kwiimeko ezininzi, abatyali-mali baya kulungiswa ngokukhusela amashishini athengiweyo ngaphandle kokuba amanani aphantsi kangangokuba iinkampani eziye zinikezelwa ukuba zingabikho nto. Nangona kunjalo, kunye nemibandela embalwa, iifenimenti kufuneka zithengiswe kanye kunye nokulinganisela kokulinganisela kuye kwabuya. Le ayilona uhlobo lweempahla ezifunekayo ukudlulisela kubazukulwana bakho; enye yezo zihlandlo xa isicwangciso sokuthenga nesibambiso singasebenzi. Enyanisweni, ukuba umrhwebi wakho uphakamisa utyalo-mali okanye uhlobo lwezinto zokuthengisa ngaphandle kokubonelela ubungqina obunzima bokuba inkampani ingabalulekanga, ndincoma ukuba uphendule ngendlela efana ngayo ukuba uneminyaka engamashumi amathathu nantlanu ubudala umtshato wabuza indodakazi yakho eneminyaka elishumi elinesithandathu ubudala kwi-prom:
Akulungele imeko yakho.
Ngaphandle kweMigaqo
Kukho izimbalwa ezintathu kulo mgaqo wokugweba-konke-kodwa-ngokukrakra-ophantsi. Okokuqala, inkampani esebenza kwi-intlobo-mveliso yintengiso ingaba lutyalo oluhle ukuba ngaba ngumvelisi obiza ixabiso eliphantsi kwaye unako ukuqikelela kokubambelela kulo mbandela. UDell, umenzi omkhulu weekhompyutheni kunye nezinye izinto zekhompyutha zobugcisa, ekwazi ukuhlala enenzuzo ngenxa yesakhiwo sayo seendleko. Kwakukho amaxesha apho iDell iqalile imfazwe yamanani ukukhula kwesabelo semarike kwaye ukudala ukunyaniseka kwabaxhasi, ukubenza bavelise inzuzo ngelixa abaqhubi bebhenqa inki ebomvu. Ngenxa yoko, yaba ngumnye wezona zityalo-mali ezintle kwimbali; inzuzo ephantsi kweendleko ezibangelwa kukudala indalo.
Okwesibini, inkampani efana noClorox, ekwazi ukudala ixabiso lokuthengiswa kwemali yexabiso lempahla engaqhelekanga, inokukhululwa kwisithintelo ukuba uyakubona ingqiqo.
Inkampani inokuhlawulisa amanani aphakamileyo kunamashishini alo, nangona ukwakhiwa kwemichiza yomkhiqizo walo kufana ncamnye nezinye iimveliso kwi-shelf (ukulungelelanisa, ukuxinwa akusikho - iClorox iqulethe i-bleach yangempela yintlintsi, enye izizathu zokuba abantu bahlawule ngakumbi; bayazi ukuba bangalindela). I-Starbucks ngumnye umzekelo. I-kettle-basis based coffee chain iye yaqinisekisa abaninzi baseMelika ukuba kuyinto evamile ukuhlawula i-$ 3 ukuya kwi-5 kwiikhofu yekhofi.
Okwesithathu, izabelo ze-oli majors enye enye into, endiyichazile ngokubanzi kwiblogi yam ebhokisini elingaphezulu kwamazwi angama-6,000. Zineenzuzo ezithile zangaphakathi ezithi, xa zidibaniswa kunye nezijikelezo zabo zokuthengisa iimpahla ezide, zingabangela ukubuyiswa kweemarike ezidlulileyo kumgangatho wokuthenga nokugcina abatshali-mali abakwaziyo kwaye bazimisele ukwakha izikhundla kwiminyaka emininzi.