Ukuguqula Iindaba Ezibi Ngethuba Elizuzisayo Lemicimbi Yakho
1. Ngaba Ingxaki Yesikhashana okanye ixesha elide?
Kufuneka uqaphele ukuba ungasomali nje kwinkampani kuba wonke umntu usebenza kuyo; ngamanye amaxesha kukho isizathu sokusebenza! Nangona emva kwexabiso lentengo yeenkampani ezinjengeLucent kunye ne-United Airlines zichithwe ngamashumi asixhenxe anesihlanu kwipesenti, azizange zenze utyalo-mali oluhle. Kukho iinkampani ezininzi ezingafanelekanga ukuthenga naziphi na ixabiso. Udoti udoti, kungakhathaliseki ukuba uhlawula phi.
Kwezinye iimeko, kuvela iingxaki ezibangelwa yimpazamo yexesha elilodwa kwicandelo lolawulo. Ngexesha leengxaki zokulondolozwa kunye neengxowa-mali, umzekelo, iibhanki zamabhanki zatshitshiswe ngaphantsi kwamanqanaba angamaqhinga. Umtyalomali othe wathetha ukuthenga izabelo zala maziko wazikhawuleza, wagculelwa, kwaye wayejongwa njengezihlwele ngabahlobo abasondeleyo. Ngexesha elifanayo, iinkampani ezigxininiswe ngokuqinileyo njenge-Wells Fargo (ezaziqhayisa isalathisi esomeleleyo, idumela eliqingqiweyo, ulawulo oluphezulu, kunye nokuxhaswa kwabathengi), bebethathwe ngokukhawuleza njengeebhanki ezinobuncinane.
Kwiminyaka kamva, abo baye babonisa isibindi baze bathembele kwisigqibo sabo sokuhlalutya ngokuthenga izabelo kwiibhanki ezinjalo bafumana iiphothifoliyo zabo zikhulu. Khumbula amazwi omntu osisilumko; "awunelungelo okanye ungalunganga ngenxa yokuba isihlwele sivumelana nawe; ulungile kuba uhlalutyo lwakho luthi."
2. Ingaba ishishini libe yiNkampani ebalulekileyo kunye neNkcazo yeMali efanelekileyo?
Njengamaxesha onke, kufuneka ube nomdla kumashishini angenanto yexabiso kunye neentlawulo eziphezulu kwi-equity , encinci okanye kungekho matyala, esebenzayo kwiimveliso zamashishini ezingekho phantsi kwempahla ngaphandle kweendleko ezizinzileyo. Kufuneka uzame ukujonga ukungahlaziywa kwiinkampani ezinkulu kunokuba zincinci. Xa kwenzeka ukubuyisela ukuthengisa, umzekelo, iWal-Mart iyakwazi ukubuyela ezinyaweni zayo kungekudala kunomthengisi omncinci okhethekileyo njengoLwesibili ngoMsombuluko. Umnini weemfuno ezincinci unokuzifumana elinde ixesha elide kwizabelo zakhe ukuze aqonde ixabiso elipheleleyo kwimarike.
3. Ngaba Ulawulo Ngaba Unomxholo Ogqithiseleyo Wendlela?
Ulawulo oluhle luvame ukuvelisa iziphumo ezinkulu kubo bonke abathintekayo, kubandakanywa abanini-zimali, abasebenzi, abalawuli, abaphathi kunye nabathengi. Ukuba inkampani ihlangabezane neengxaki ezibalulekileyo kwiminyaka elandelelanayo ngelixa i-shishini elisebenzayo liphumelela, mhlawumbi ulawulo lugcinwe ngokungaqondakali. Kwiimeko ezinjalo, wena kunye ne-pocketbook yakho kuya kuba bhetele ngokungaziboni izithembiso ezingenanto zabasebenzi ababenomdla kuphela ekugcineni imisebenzi yabo.
Umgangatho wolawulo lombuzo mhlawumbi omnye wabaluleke kakhulu umtyalomali kufuneka abe naye.
I-Coca-Cola ngumzekelo obalaseleyo wokuphatha kakuhle kungenza inkampani enkulu ngakumbi. Umqhubi we-stellar kwizizukulwana, bekungekho uRoberto Goizueta waba ngu-CEO ukuba ishishini libe yimbane yamandla ehlabathini lonke, ukukhupha imali kubanini-zimpahla bayo ngokukhawuleza kunokuba banokuyigqiba. Phakathi kuka-1984 no-1993, i-Coca-Cola yafumana ama-570 yezigidi zemali yesabelo sayo ngokweprogram yaso yokuthengwa kwempahla , ukunciphisa izabelo ezivela kwi-3.174 billion ukuya kwi-2.604 billion. Ukunciphisa oku ku-21% kuye kwabangela ukufumana imali eyongezelelekileyo yemali-yesabelo ngasinye kwisabelo ngasinye esasisigxina esifanelekileyo, ukuqiniswa kweziphumo zokusebenza zokunisela umlomo.
Ngaloo nto, kubalulekile ukugcina engqondweni ukuba iziphumo ezidlulileyo aziqinisekisile ukusebenza kwangomso.
4. Ngaba Unemali Unako Ukulindela Isiqhwithi?
Emva kokuba unqume ukuba ingxaki yenkampani yesikhashana, ulawulo lunalo irekhodi elihle kakhulu, kwaye ishishini linomnotho ochanekileyo, kusekho umbuzo owodwa osele ngaphambi kokuba ucinge ukuthenga isitokisi esicatshangelwayo esingabonakaliyo.
Ngaba unako imali ngokwemali ukulinda iingxaki zeenkampani? Ziziphi iingxaki onokunyanzeliswa ukuba zithengise i-stock yakho ukuhlangabezana nezinye iimbopheleleko?
Ukuba kukho ncinane ithuba lokuthengiswa ngokunyanzeliswa ngenxa yesidingo somntu siqu semali, ungacingi nokuba uthenge isitokisi. "Kodwa yithuba elihle lotyalo-mali!" unokubhikisha. Ewe, inokuthi ibe enye yezona zityalo-mali ezilungileyo kakhulu ebomini bakho. Nangona kunjalo, ukuba ungenalo i-luxury yokulinda ixabiso le-intrinsic yenkampani kubonakaliswe kwixabiso lentengo, uncakazo. Njengabalimi-mali, siyazi ukuba inkampani enokugqibela iza kubonwa ngeemarike; asazi nini. Umzuzwana ongaphumeleli ukwenza loo mahluko, uba ngumqambi. Ngethuba elifutshane, nantoni na eyenzekayo. Akukho nto yokumisa isitoreji esingahlawulelwayo ukuba singabikho ngokuthe xaxa kwixabiso. Kumelwe ube nexesha lokulinda umphumo ongenakupheka wokutyalo-mali, kungakhathaliseki ukuba kuthatha iveki, inyanga okanye iminyaka emininzi. Ekugqibeleni, isigwebo sakho sokuhlalutya nesandi kunye nomonde ongenakunqwenelekayo kufuneka sibe nomvuzo ovulekile.