Ukusebenzisa ukunyaniseka kwimarike
Ukulungiswa kweSitokhwe seSitokethi kungase kusekelwe kwi-Emotion, Not Logic
Yenza ukuba kukho i-bookstore eNew York City ofuna ukuyithenga. Ivenkile ithengisa iincwadi ezingama-300,000 zeemali rhoqo ngonyaka kwaye zinenzuzo. Le ncwadana yesibrari isetyenziswe umthunzi omnyama ohlaza okwesibhakabhaka. Ngenye intsasa, ibhanki yotyalo-mali emele abanikazi bamanje ifika kwiofisi yakho kwaye inikezela ukukuthengisa impahla leyo ekholelwa ukuba ilungele ngaloo mini.
NgoMvulo, ufika kwaye anikezela ukukuthengisa ishishini ngama-$ 500,000. Unqabe; ukuhlawula imali kwi-shishini, kwaneyona nto ibalulekileyo, ihlala ibubuwula. NgoLwesibini, uyeka kwaye unikezela ivenkile kuwe i-$ 800,000 ngenxa yokuba ukholelwa ukuba iincwadi zokuthengisa ezenziwe ngeblue ziyakhula. Kwakhona, uyithumela endleleni yakhe.
NgoLwesithathu, nangona kunjalo, umnini-bhanki ufika eofisini yakho ephasini. Kubonakala ukuba inani labafundi kwisikolo esiphakamileyo sasekuhlaleni baqala ukutshisa iincwadi ngokubanzi kwaye unenkxalabo enkulu kwi shishini leencwadi zeencwadi kungekudala.
Ngenxa yoko, unikezela ukukuthengisa i-$ 50,000. Ukuqaphela ukuba akunangqiqo ukuba kuthathe incwadana evuthayo kuya kuba nefuthe nantoni na kwiinkonzo zangexesha elide, uyamkela ngokuthe ngqo umcimbi kwaye uthenge inkampani ngeqhekeza lexabiso langaphakathi.
"Ewe, andizange ndifumane into enhle!" unokuthi.
Ukwaziswa nabo imihla ngemihla! Xa i-stock stock plummets, abantu bahlala bexhala kwaye bathengise. Ngaphandle kokuba ibhizinisi lijongene nokuphela kokuphela okanye ukuhla kwexabiso elincinci, le nto iphosakeleyo. Ukuba u-ice cream oyithandayo yayithengiswa, ngaba uya kulinda de ibe iphindwe kabini kwixabiso ngaphambi kokuba uyithenge !? Kutheni i-stock oyithandayo ifanele ihluke? I-Coca-Cola ngokuqinisekileyo ikhangeleka kwi-20 yeesabelo ngasinye kwisabelo se-$ 50 ngesabelo ngasinye, kungakhathaliseki naziphi na iingxaki ezinokuthi zingaphumelele. Umtyalo-mali makangabi nantloni ngokuxhaphaza ubuwula bukaMark Market .
Ukulungiswa kweSitokhwe seThengi kuzaliswe ngamathuba
Iintsikelelo zinyani zenziwa ngexesha loxinzelelo lwezoqoqosho okanye ukulungiswa kwemali. Ngunyaka owodwa ngaphambi kokuba agqibe ukubunjwa kwe-US Steel (abaphili-bhankethi bezezimali ababize idibanti yekhulu lama-20), uJP Morgan uthe loo nto yayingenakufezwa nayiphi na umntu-de idikeke iimarike . Ukunyaniseka kweenkampani ezibandakanyekayo kwamvumela ukuba athenge amaqumrhu ebhizinisi kwiqhezu yale nto ayeyithengisayo ngeenyanga ezili-12 ngaphambili.
Ngexesha elizayo xa kuthengiswa iimarike emadolweni, jonga ngeenxa zonke ezinkampani ezinkulu, eziqinileyo, eziluhlaza okweblue eziye zazinamaxesha amaninzi ngaphambili.
Iimpawu ezinzima ziza kubathengisa kwixabiso lentengo, kwaye xa kuthengiswa imarike (oko kungenakukuthintela), iphothifoliyo yakho iya kuzuza kwiinqununu eziqilileyo, ezinengqiqo-mali ozenzayo ngelixa utyalo-mali lukarhulumente. Imfihlelo yobutyebi imele ihlale 'ithenge xa kuphuma igazi esitalato kwaye uthengise xa wonke umntu ephosa emnyango wakho, uhlambele ukuba ube namalungelo akho.' Kufuneka ube nokholo olwaneleyo ukuba uthenge xa ezinye iimarike zithengisa. Uninzi lwabantu alukwazi ukuzithemba nokuzimisela ukwenza njalo, kwaye uhlala ulandela isihlwele.
Khumbula, ngenxa yokuba ulandela uninzi lwabantu, akuthethi ukuba uninzi lwabantu alubi. Yingakho ama-95% abatyali-mali abaqhuba iMercedes kwaye bahlala kwi-Key West inyanga ezintathu emva konyaka.
Yenza izigqibo zakho malunga nokuhlalutya kunye nexabiso kwaye uya kuthi, ngokuphindaphindiweyo kunokuba ungabikho, uphume phambili.