01 Ukutya okuMzimba kunye neNdalo
Ukuba ungumntu omdala, mhlawumbi ukhetha i-organic - ubuncinane kwimveliso ethile oyithengayo. Akunakukhathalela kakhulu nge-cream ice cream, kodwa u-40% uthengela ukutya okwenkqonkqo kubantwana bakho nabantwana. Oku kuhamba phambili kwi-organic kuya kuqhubeka kukhula njengoko abaninzi abantu abadala beqala iintlobo zabo kwaye bafuna ukutya okuphephile kunye nokulungeleyo okufumanekayo kubantwana babo - kunye nabo ngokwabo. Ukutya okwenyama kuhamba ngokubanzi.
02 Ubhiya beCraft kunye neGolide efanelekileyo
Ulibale ngamagama amakhulu afana neCoors neBudweiser. Abadala abaselula abaphuza kakhulu ubhiya njengezizukulwana phambi kwabo, kodwa xa betywala ibhiya kufuneka kube yinto ekhethekileyo. Ubhiya bezobugcisa - ezenziwe ngamabhonkco amancinci kunye namagqabantshintshi ahlukeneyo kunye namagama ayingqayizivele ngakumbi - yiyiphi i-Millennials kunye no-Gen-Xers abafuna, kungekhona ubuninzi beebhiya eziveliswa ngabazali babo.
Enyanisweni, i-17% yabaselula abakwenza imali enhle kwimisebenzi yabo banokuthenga i-bhotile yexabiso lewayini kunabantwana babo beBantwana Boomer, kuphela aba-5% abaya kuguqulwa kwiPotot Noir okanye uRose '.
03 zezindlu
Izindlu zidla inxalenye enkulu yenzuzo yabantu abadala abaselula, ngokuninzi kwenkcitho engaphezu kwe-30% yabo yokuhlawula ekhaya kwindawo yokuhlala. Ngokungafani nabazali babo boBomom, abacebisi ukuba bachithe ngaphezu kwekota yesabelo sabo kwizindlu, iMillennials ayinayo loo ndlela kwiindawo ezininzi. Abanini bezindlu abaninzi abaza kuvumela abaqeshisi abangakwazi ukuhlangabezana naloo myinge we-30%, kodwa kunjalo kusekho i-20% yeeMillennials ezichitha ngaphezulu kwe-50% yengeniso yabo ukubeka uphahla phezu kweentloko zabo. Ubunini bezindlu zasekhaya luyinjongo yabaninzi, kodwa kungeyona nto ephambili. Nangona ikhaya liyi-investment elungileyo, abantu abadala abasakhuselekanga ukunyusa iindleko ezongezelelekileyo ukuba bahlale bekhuselekile ukulawula uhlahlo lwabiwo-mali, kwaye ke unqande ukuthenga okunjalo.
04 Iingxowa-mali zabafundi
Enye yeendleko ezinkulu kunazo zonke abantu abaselula - ngokugqithiseleyo abatsha abagqwesileyo bekholeji ngemisebenzi ehlawula imali ephantsi-ngababolekayo abafundi. Okumangalisayo kukuba, uphando oluthile lufumene ukuba i-50% yeeMillennials iyakunikela ilungelo labo lokuvota ukhetho lwe-United States ukuba ixolelwe ngemali mboleko. Akunzima ukuyiqonda le ntliziyo. Iimboleko zemali ziyabaxhamla iinkohlakalo ezininzi, zifumane indlela yokuqalisa ukugcina umhlalaphantsi, ukuthenga ikhaya okanye ukuqala intsapho. Ngo-71% wabafundi abaphumelele ngo-2012 bephethe ityala lesikhwama somfundi, lo mthwalo unyanzelekile kwihlabathi phakathi kwabantu abatsha - kwaye abanye babo kwiminyaka engama-50 kunye namashumi amahlanu baqhubeka behlawula imali mboleko.
05 Ugcino kunye noTyalo-mali
Nangona uchitha kakhulu indlela yokusela iikhofi kunye nokutya ngaphandle, abantu abadala abasemsebenzini balawula ukukhwabanisa imali encinci. Ngokubanzi, i-Millennials isindisa i-19% yomvuzo wabo, xa kuthelekiswa nabazali babo boBomomer abasindisa kuphela i-14%. Abadala abaselula bayayifaka njani yonke imali? Basebenzisa ngobulumko izicwangciso zokulondoloza inkampani - ama-401K kunye nokudibanisa zikhangeleka kakhulu ukuqhubela phambili ukucinga abadala abaselula abafuna ukucwangcisa ikusasa labo. Ukuthatha umhlala-phantsi yinto ethile yabantu abadala abafuna ukucwangcisa nokulungela, kwaye ukuqala kwiminyaka yabo engama-20 kuyindlela ephakamileyo yokuqalisa ukukhupha iqela leendlala ngekamva labo.
06 Ububele
Abantu abadala abaselula bafumana iindlela zokubuyisa izinto ezinentsingiselo kubo kunye nokusebenza, ngokunjalo. Ngokomzekelo, uTom's Shoes, oyintandokazi phakathi kweeMillennials, unikeza iindidi zezihlangu kumntu osweleyo. Oku kudibanisa kwefashoni kunye nobubele kubonakalisa kakhulu abantu abadala abakhulu abalandeli abaninzi be-tasking njengomgaqo jikelele. Abaselula abadala babuyisela ngokuthenga kunye nokuchitha kwizinto kunye neendawo ezibonelela ngenxalenye yemali yabo kwimibutho enceda abanye. Iingxowa-mali ze-Restaurant enye yeendlela ezithandwa ngabantu abadala ukuba bazibhokoze kwaye benze into enomdla. Phantse i-50% yezigidi zeminyaka ziya kuthenga into ekuxhaseni isizathu abasikholelwayo kuyo, kwaye i-30% iya kuhlawula encinane into ethile okanye amava ekuxhaseni inhlangano abavakalelwa ngayo.
07 Uhambo
Akukaze kubekho uhambo oluye lwabantu kwaye lufikeleleke kunokuba lukhona ngoku, kwaye abadala abaselula bayayisebenzisa. Ngokunyuka ngokukhawuleza kweenkampani ezinjenge-Airbnb, iiofisi eziphathekayo ezinikezela ithuba lokusebenza ukusuka naphi na ukuhlawula amaxabiso abathengi be-savvy, abantu abadala abaselula babona umhlaba ngokukhululeka kunye kunye neendleko ezincinci ngokunokwenzeka. Ngokwoluvo olwenziwa ngu-Airbnb, uhambo luza okwesibini kuphela ukugcina imali njengento ephambili, ukuthenga ikhaya elingaphantsi. Njengoko iMillennials ibeka phambili izinto ezibalulekileyo njengomtshato kunye nabantwana abaninzi nangakumbi, amathuba abo okuzithobela ukukhula kwabo.
08 Fitness
Ngokungafani neziphuzo zekhofi kunye ne-avocado toast, into enye iMillennials ayibonakali ukuzisola malunga nokuchitha imali kwimpilo. Ukusuka kwiklasi yokuhlawula ixabiso elithile ukuya kwiibini zeembadada ezikhwela, ukufumana izixhobo eziphezulu zekhwalithi kunye namava kufuneka uhlawule idola eliphezulu kubantu abadala. Ngelixa bengasindisa imali ngokungayikhokheli iziseko ezisetyenziswayo njengeBoomers ezifana neefowuni zomhlaba, i-TV yekhebula kunye neenqwelo zabo, kuba abantu abaninzi abaselula bahamba emva kweendlela kunye nokuzama amava ahlukeneyo empilo akuhlali kumnandi kuphela kodwa kulungile kwimpilo yabo.
09 Ezempilo
Ukunakekelwa kwezempilo kwabanye abantu abadala kuyindleko engakwazi ukuphula i-bhanki. Uninzi lweeMillennials zisebenza kwimisebenzi engaboneleli ngoncedo lwezempilo, kwaye ukuhlawula unyango lwempilo ngamnye kunokuqhuba ngaphezulu kwama-300 ngeenyanga okanye ngaphezulu. Ngaphandle kwiplani yezempilo, iinqununu ziyakudla ngokukhawuleza, kwaye zigcine abantu abadala ukuba bangaboni iingcali xa kuyimfuneko. I-Factor kwiindleko zonyango ezifana nokulawulwa kokuzalwa, unyango olwenziwe ngandlela-thile, unyango oluxhatshazwayo okanye ezinye iindidi zamachiza abantu abadala abasenokuthatha kwaye ukunakekelwa kwempilo kuba yinxalenye ebizayo yohlahlo lwabiwo-mali. Xa abantu abadala beqala iintsapho, iindleko zabo zonyango zikhuphuka kunye nosana olutsha.