Ukukhula kweentengiso ezifanayo kunye nesiseko seempahla zokuthengisa.
Ngenhlanhla, iimethrikhi ezibhekiselele kwimpahla yokuthengisa ilula kakhulu ukufunda. Nangona awuzange uthenge isitokisi, ngexesha elithile kunye nomonde, ungafunda indlela yokwahlula i-stock egciniweyo yokuthengisa kwindawo embi.
Namhlanje siza kujonga kwi-efanayo yokukhula kweentengiso, i-statistic echazwe ngokubanzi kumashishini amaninzi.
I-Same-store Yokuthengisa Ukukhula: I-Foundation of Retail Stocks
Ukuthengiswa kweevenkile ezifanayo, ngokubhekiselele ekuthengisweni okuthelekisayo okanye kwi-SSS, sisiseko seshishini lokuthengisa. Lo mzila ulandelela ukukhula kweentengiso, kuboniswe njengepesenti, kwiindawo ezikhoyo ezivulekileyo ubuncinane ngonyaka. Kulinganiswa ngexesha elithile elifananisiweyo, ngokuqhelekileyo kunyaka ongaphambili. Ngokomzekelo, ukuba umthengisi wabika ukukhula kwe-store efanayo-5% kwi-Q4 ka-2017, oko kuya kuthetha ukuba izitolo ezikhoyo zikhule ngenzuzo ngo-5% ngo-Q4 ka-2016.
Ukukhula kweentengiso ezifanayo kunye nokuthengiswa kweentengiso kushicilelwe ngabathengisi abaninzi kunye neevenkile ngenyanga okanye ngekota. Kwakhona kubonakala ngokubanzi kwiingxelo zonyaka okanye ngekota, apho ukukhula okuthengiswayo kwangoku kugqithiselwa kwixesha elidlulileyo leminyaka.
Indlela I-Same-Store yokuthengisa eyahlukileyo ngayo kwiRhafu
Ukuthengiswa kwe-Same-store ngokuqhelekileyo kunomlinganiselo ochanekileyo wempumelelo yomthengisi ngaphezu kwengeniso.
Oku kungenxa yokuba ukukhula okuthengiswayo kwintengiso ngokufanayo kubangelwa yimisebenzi ephuculweyo kwiivenkile ezikhoyo. Ukukhula kwentlawulo ngamanye amaxesha kuyimveliso yokuvula iivenkile ezintsha.
Ukuba uMthengisi "X" wandisa isiseko sakhe se-store ngo-25%, ukuthengisa kwayo (ingeniso) kuya kwanda kuba ithengisa izinto ezininzi kwiivenkile ezininzi. Kodwa uMthengisi "ii-X" ezitolo ezikhoyo azidingeki ukuba enze kakuhle ukuvula izitolo ezintsha; ezitsha izitolo zingabonakalisa ingcamango embi.
Enyanisweni, ukuba uMthengisi "X" uvula iivenkile ezitsha nangona unesitye-ntengiso esithengisa enye, kunokufuneka uthathe ityala lokuxhasa ukwanda kwalo. Kungenzeka ukuba kubekho kwisimo semali esibi nangona kunemali ephezulu. Ukuthengiswa kweevenkile ezifanayo kukuzisa inyaniso kwindali yokukhula. Ukukhula kwemali engenayo ngaphandle kwe-store-sales growth growth yinguqu yezemali yokutya okungenamsoco; liyiyo.
Ukuthengisa okufanayo kwintengiso nakho sixhobo sokusebenza kubaphathi kwiinkampani zentengiso. Ngokukodwa, kunceda abathengisi baphathe isamba sabo sokugcina. Ukukhula okuthengiswayo kwintengiso efanayo kwintengiso kubonisa ukuba kunomdla onomdla onamandla kwaye ukunyuka kuyadingeka. Ngakolunye uhlangothi, ukuthengwa kwe-store-efanayo kwintengiso kungabonakalisa ukuba umthengisi uye wagqiba-i-market or market loss. Amaqela amagosa alawulayo ajongene nentloko yokuthengisa i-store-on, ngokuvala ukugcinwa kweevenkile okanye ukutshala imali kwakhona phambi kokuba sele kuphelile.
Imida yoThengiso lweSitolo esifanayo
Njengazo zonke izixhobo, ukuthengisa okufanayo kwevenkile kunemida. Okokuqala, ukukhula kweentengiso ezifanayo kuya kubangelwa ukunyuka kwamaxabiso, kunokunyuka kwamakhasimende. Ngoko ke, soloko umba kwi ingxelo zonyaka ukuze uqinisekise ukuba isitokisi siphucule umzila wezithuthi kunye neentengiso zaso.
Kwakhona, ngenxa yezizathu ezicacileyo, ukukhula kweentengiso ezifanayo kwimiba kuphela kubathengisi bezitena kunye nabathengi. Amashishini athengiweyo asebenze ngokupheleleyo kwi-Intanethi, njenge-Amazon.com, kufuneka agwetywe ngamanye amathrikhi njengemali ephezulu yemali, i-subscriber base, njl.
Ekugqibeleni, khumbula ukuba iinqunci ezincinci zikhula ngokukhawuleza kunokuba zikhulu. Ikhonkco eneendawo ezingama-50 inokudonsa abathengi ukusuka kwiimitha ezili-30 ukusuka kude, kwaye ngoko ayikho iipulo-to-apula "ukulinganisa ukukhula kwe-Salm" kunye neWalmart, egcinwe kwiidolophu ezininzi. Iintsuku zokukhula ngokukhawuleza zeWalmart zisexesha elidlulileyo, yingakho ihlawula igalelo eliphilileyo kunye nezobugcisa ngokulinganisela.
Kodwa ukuthengiswa kweevenkile ezifanayo, kunye neWalmart, kubalulekile. Yonke into, ingeniso ye-top-line, inzuzo, indawo ezintsha, zithatha ukulandela ukuba ukukhula okuthengiswayo kwintengiso efanayo. Izitolo zokuthengisa zibiza kakhulu ukwakha, ezakhe, nokusebenza.
Impilo yokuthengisa efana neyesitolo yinto egcina izitolo ezithengisa iindleko zokuthengisa, kunye nokukhula kweentengiso ezifanayo kukubonakalisa ukuba i-chain chain iya kukhula.