Iimpahla zokuthengisa ezithengayo ezinempawu ezinokuthi zifanele ukuthenga.
Abathengisi banamhlanje badinga ukuguquguquka kunye nokudala, kodwa impumelelo isenzeka.
Nazi izinto ezintathu ezilawula zonke iinkqubo zokuthengisa ezitsha kufuneka zilandele.
Ukuphuhlisa iNiche
Iintsuku zendawo yokuhlala esondelene nabo zifile. Ngebhokisi enkulu ivenkile njengeWalmart ekuthengiseni ukhetho oluninzi lwezinto eziqhelekileyo zokuthengisa, kumaxabiso angenakuthenjwa, abathengisi abancinci badinga i-niche. I-niche yindawo ejoliswe kuyo kwimarike yokuthengisa; abathengisi abaphuhlisa i-niche nokuba babe nobuchule kunye nokukhethwa kuloo ndawo, ekhokelela abathengi ukuba batyelele iivenkile zabathengisi.
I-niche egxileyo yeso sizathu esenza ukuba abathengisi abakhethekileyo , njengeTiffany & Co. kunye neTrokta Supply Co., baye baphumelela kakhulu. Ekubeni amabini amashishini athile ekhethekileyo kumgca othile wemveliso ixesha elide, ngamnye wakhela udumo njengegunya elikhethekileyo xa lifika kwicandelo labo lemveliso. Abathengi balindele ukufumana idayimani ezifanelekileyo kunye neengcali zedayimani efanelekileyo kwiTiffany kuba uTiffany uye wazikhethela kuphela kuloo marike iminyaka.
Ukuba u-Tiffany wanquma ukuyila nokuthengisa ii-handbags, iikhotshi, kunye nezikhwebu kunye, ukukhanga kwayo "ibhokisi eluhlaza" kungenako ukuqina.
I-Customer Experience yiNkosi
Nangona amava amathengi aphezulu awanjalo-ukutyelela i-Starbucks ngokucacileyo kuyahlukileyo kunokutyelela kwi-Container Store-bahlala beqala nabasebenzi abanobungane nabakwaziyo.
Abasebenzi be-Starbucks kunye neSitolo seContainer banezinga lobuchule ngaphezu kwezokhuphiswano zabo, mhlawumbi kwi-cappuccino okanye kwimveliso yokugcina kulo mzekelo, kwaye okwenza umehluko omkhulu. Abasebenzi abanolwazi kwi-Starbucks banceda ukunyusa amava kwindlu yekhofi ngokunjalo nomculo osisigxina kunye nezihlalo ezihle.
Inxalenye ekhohlakeleyo ifika ekuqeshweni kwabasebenzi abanezakhono, abazinikeleyo nabanyanisekileyo abaza kudala ivenkile enkulu. Zombini i-Starbucks kunye ne-Container Store zihlawulela abasebenzi babo bhetele kunomyinge, kwaye zinikela ngempahla eninzi, edlalwa ngokungahambisani nabalimi-mali kwaye ingaba ngumngeni kubadayisi abancinci. Abathengisi abanomphumo we-halo, kuba zibonakala zizalisekile kwaye zizithobile kakuhle, zingatyelela ithalente engcono. Nangona ii-Starbucks kunye ne-Container Store zifanelwe kuzo zonke iindidi, umthengisi omncinci unokukwazi ukutsala abasebenzi abalungileyo ukuba unomdla othakazelisayo kunye nenjongo (elula nje ukuhlawulwa ngaphezulu).
Qaphela nge-E-Commerce
Ewe, abathengisi bezitena kunye nabadaka banokwenza kakuhle kakhulu kwiminyaka yethu yangoku ye-e-yorhwebo , kodwa oko akuthethi ukuba bayayinakunceda. Okona kuncinci, abathengisi abatsha kufuneka baqaphele ukhuphiswano kubathengisi be-intanethi abakhona.
Umzekelo, umthengisi weencwadi, iifowuni, okanye enye into ebolekisa ngokuthenga i-intanethi, unokufuna ukukhusela i-store ye-brick-and-mortar presence presence. Abathengisi be-Intanethi abanalo iindleko ezongezelelekileyo zokuthengisa iimpahla, ngoko ke baya kuhlala bebethe izitena zezitena kunye nezidaka kwiimfazwe zamanani xa kuziwa ekuthengiseni iimveliso zentengiso.
Ukuzikhethela kwimveliso abathengi bakhetha ukuthenga kwi-esitolo, ukudweba i-niche, kunye nokufumana amava amaninzi kakhulu kumthengi indlela umthengisi angenza ngayo abathengi ukuba bahlale bebuya (baphile nangomntu). Abathengisi bezitena kunye nabathengi kufuneka bathengise izinto zokuthengisa kwi-intanethi, kunye nokugcina. I-platform ye-Omnichannel-ukuthengisa impahla kwi-esitolo, eya ngqo kumthengi, nakwi-intanethi - kufuneka ibe yinjongo yalo nawuphi na umthengisi. KwiWalmart, umzekelo, unokuthenga intengiso kwi-Intanethi, kwisitoreji, okanye ungayithenga kwi-intanethi uze uyiphathe kwivenkile.
Abathengisi be-Savvy batyalole kakhulu kwi-logistics phakathi kwe-e-yorhwebo kunye nobukho beentengiso, ukuvumela abathengi ukuba bathenge iimveliso kuyo nayiphi indawo abayithandayo.
Ukuba nesitishi se-intanethi kungabiza kakhulu, phakathi kweendleko ezinxulumene newebhusayithi, ukuthunyelwa kunye nokugcinwa, esinye isizathu sokuba uthengise izinto eziqhelekileyo ngobuninzi kungcono kusele kwiWalmart. Kwabaninzi abathengisi, kuluvo olungcono kakhulu ukuphuhlisa i-niche ekhethekileyo, ukuthengisa imveliso esemgangathweni (njengendayimani yeTiffany) kuba iindleko zengqalasizinda zinciphile kwaye inzuzo iyafaneleka ukutyalomali.
Ngaphantsi
Ngokuqinisekileyo, iingxaki zithintela abathengisi kumhlaba wokukhuphisana namhlanje, kodwa ke, abaninzi abathengisi abaphumelelayo baphuma ngonyaka. Njengomtyalo-mali, unokuzikhethela ukukhetha izitokethi zabadayisi abanempawu ezilungileyo, okanye bathenge iqela labo nge-ETF ukuze unciphise umngcipheko wakho. Nangona ungeke uqale ucandelo lokuthengisa, kufuneka ufune amashishini abonakalisa ezi mpawu xa ekhetha ukuba yeyiphi i-stocks yokuthengisa.
Ukubhengezwa: andinayo izabelo kuyo nayiphi na iisitishi ezikhankanywe okanye ndizimisele ukuthenga nayiphi na iiyure ezingama-72 ezizayo. Ungalokothi uthenge okanye uthengise nayiphi na isitoreji esekelwe kuphela kwizinto ozifundayo apha (okanye kwenye indawo). Njalo uyenze uphando lwakho.