Iintlobo zeeNkcukacha zokuThengisa ukuThengisa

Iimpawu ezithandekayo zokuthengisa iimpahla zivame ukungena.

Encwadini yakhe ethengisa kakhulu i- One Up On Wall Street , inqaku lokutyalomali uPeter Lynch lichaza iinkalo ezahlukeneyo zeempahla. ULynch waphula izitokisi phantsi kweentlobo ezininzi, kubandakanywa ezintathu zokuba ndiziva zibandakanya nayiphi na impahla yokuthengisa efunekayo ukuthenga: ama-stalwarts, abalimi abakhawulezayo kunye nemidlalo yokujika. Ngelixa uLynch eneentlobo ezongezelelweyo kunye namashishini kwindalo yakhe, ezi zintathu, ngombono wam, ziyintoni na ukuba batyathele abatyali.

Nantsi ukuphazamiseka kwecandelo ngalinye lezinto zokuthengisa iimpahla zokuthengisa.

Stalwarts

I-Stalwarts yimiba ekhula ngokukhawuleza, eqinile, iifemu zecandelo. Kule nqanaba cinga ngamasheya afana ne-Home Depot, i-Advance Auto Parts, kunye ne-Tiffany & Co. Nganye ibonakalise ukuba iyakhula ngokuqhubekayo, njengokuba ikhuphe enkulu, kwaye ihlangane nabakhuphiswano. I-stalwart yinyaniso ngokuqhelekileyo igalelo lokuhlawula kunye kodwa akufanele ilithengelwe isabelo sayo kuphela. Oko ufuna ukuyifumana kuyinqanaba elinomgca wokukhuphisana, onokunyusa amaxabiso kunye nokwandisa imida engaphezulu. Ekugqibeleni, oku kuza kukhokelela kwinzuzo ephezulu kunye neentlawulo eziphezulu. Ngenxa yeso sizathu, ulungelelwano olunamandla olukhuphisanayo kunye nokukhula, kodwa isahlulelo esincinci, siphumelele ngakumbi kunesistim esiphezulu se-dividend stock. Kudibanisa ukhuseleko kunye nokukhula okwenza uqinisekileyo; ngelixa beza kukhula kancinci kunabalimi abakhawulezayo, kufuneka babe yiibhethi eziqinisekileyo.

Ukudlala ngokutsha

Imidlalo yokuguqula i-Liquidators, Coach, kunye neTile Shops 'zehlabathi. Ezi nkampani ziye zatshitshiswa phantsi, mhlawumbi zizihloko okanye i-earnings kwaye zimela umngcipheko omkhulu, umvuzo ophezulu, imeko yabatyalo-mali. Ukuguquka kunzima ukuvavanya ngenxa yokuba izitokisi zabo zivame ukuwa ngenxa yezizathu ezifanelekileyo.

Nangona kunjalo, abo abanakho ukulungelelanisa ukuhlaselwa ngenxa yokunyuka kwezinto ezibonakalayo okanye kwezoqoqosho, njengedola echanekileyo okanye ukunyuka kwemali, okunokubakho. Ngamanye amaxesha, ithuba elikhulu lokuthenga linokuzibonakalisa xa kuthengiswa intengo yesitokisi ngenxa yamahlebezi okanye iintloko ezingekho kakuhle, zicinga ukuba ezi zihloko zibi ngaphezu kweyona nyaniso. Oko ufuna ukuyikhusela iimpahla eziye zabetha ngenxa yeengxaki zenkqubo, nokuba yinkampani okanye kwishishini. JC Penney ngumzekelo ogqityileyo wale. Abanye abatyali-mali bathatywe ngenxa yexabiso elincinci labelo, kodwa ishishini likaPenney lijongene neentloko ezinkulu. Ukujongene noxinzelelo kubathengisi be-intanethi abangakwazi ukuyisebenzisa ngexabiso, kwaye abathengisi bezitena nabadaka banikela ngamava aphezulu. Xa i-CEO yexesha elide uRon Johnson ethatha inzuzo eyodwa yePenney, ukuthengiswa komnyango kwangaphandle, iingxaki "zokujika" zathatha enkulu. Ngoko, xa uqwalasela umdlalo wokuziphendulela uzibuze yona ingxaki ye-systemic? Ukuba impendulo inguyebo, hlala kude.

Abafundi abaKhulayo

Omnye umngcipheko ophezulu, udidi oluphezulu lomvuzo luhamba ngokukhawuleza. Imizekelo yale nqanaba yi-Chipotle, iCoe's Kitchen, i-Etsy, kunye neentengiso zezokuhlalisana. Abalimi abakhawulezayo bangama-stocks akhula i-revenue-line income ngenani eliphindwe kabini, edla isabelo semarike, kunye nokuphakamisa ulindele endleleni.

Ezi zitokisi zinokulindela phezulu, ngoko ke nayiphi na i-hiccups ingathumela izabelo zokunciphisa. Ngenxa yoko, unokuba ufuna ukukhawulela umfama wakho wokuzimela ngokukhawuleza kwisitokisi okanye ezimbini kwiipotifoliyo - kodwa omnye umlimi onokukhawuleza unokuguqula iphothifoliyo yakho. Isizathu: inkokhelo yokukhula engozini inokuphela kwe-100% (ukuya kwi-zero), kodwa umqhubi okhula ngokukhawuleza, obanjelwe iminyaka, unokuphakama i-1,000% okanye ngaphezulu. Ukuba awukholwanga kum, buza nabani na abatyala imali kwi-Amazon.com kwiminyaka engama-90.

Kwinqaku elilandelayo kulolu chungechunge, siza kuxubusha ukuba yeyiphi iindidi zee-stocks azikho iindlela ezifanelekileyo zokuthengisa abatyali be-stock, kunye nokuba imithengiselo yokuthenga iyasebenza kwiindidi ezahlukeneyo.

Ukuchazwa: andinayo nayiphi na isitokethi esichazwe kweli nqaku, kwaye andiyiceba ukuthenga amashishini kwiiyure ezingama-72 ezilandelayo. Ungaze uthenge nasiphi na isitofu esichazwe apha (okanye naphi na enye) ngaphandle kokwenza uphando lwakho.