Okokuqala kwaye phambili, abathengisi abakhulu banomkhungelwano omkhulu wokuncintisana.
Ibhizinisi elincinci limele libe ne-"moat" eqhubekayo ekhusela iindleko ezintle kwi-capital capital. Umkhiqizo we-lowcost (GEICO, Costco) okanye unobumba obunamandla emhlabeni wonke (i-Coca-Cola, iGilelette, i-American Express) ibalulekile kwimpumelelo. bawela. "
I-term moat, eqinisweni, ibhekisela kumsebenzi wokukhuphisana. Abathengisi ababambe iqhankqalazo kwi-bay best bangakwazi ukwandisa ishishini labo, baphakamise amaxabiso abo, kwaye bakhule iminyaka ezayo. I-moat yinto ekhohlisayo yokuvavanya, kodwa nantsi imizekelo embalwa evela kwi-Morningstar. Kuloluhlu, ezithathu ezifumaneka rhoqo kwiintengiso zi:
Impembelelo Yomnatha
Njengoko ishishini lokunxibelelana likhula, abaphangi banokufumana kunzima ukunqumla.
Imimandla ecacileyo yamashishini aneentsimbi ezinamandla ezinokuthungatha i-network e-eBay nase-Amazon. Zombini zibambe isabelo esikhulu semarike kwiintengiso ze-intanethi kunye ne-e-yorhwebo kuba baneenethiwekhi ezininzi zabathengi kunye nabathengisi. Abadayisi bafuna ukubhala izinto kwi-Amazon nase-eBay kuba bayazi ukuba baninzi abathengi, kwaye iimpahla zabo ziza kuthengisa ngokukhawuleza.
Abathengi bafuna ukhuphiswano olukhulu lokukhethwa kunye neendleko, eziyimveliso yendalo yokuba nenethiwekhi enkulu yabathengisi. Ekugqibeleni, wonke umntu uyavuya, kwaye ukucinga ukuya kwelinye indawo kubonakala ngathi buhlanya.
Iindleko Zenzuzo
I-Walmart ngumzekelo ocacileyo wezoshishino kunye neendleko zokuhlawula iindleko. Ngenxa yobukhulu bayo, inokubangela ukuba bathengise abathengisi ekunikezeni amacebo angcono kwiirhweba. Emva koko, idlulisela ukugcinwa kwabathengi. Abathengisi banqwenela ukunqumla i-Walmart mikhonkco kuba baninzi izitolo ezinkulu kwaye bathenge iimpahla ezininzi. Ngokunciphisa ukhuphiswano lwayo kwixabiso, iWalmart ingenza ukuthengiswa okungakumbi kwaye iqhubeke ikhula.
Iimpahla ezingabonakaliyo
Ixabiso elinamandla kakhulu elithengiswayo ngumthengisi libonakalisa uphawu oluqinileyo, kwaye lusetyenziso olukhulu lokuncintisana. Iinkampani ezinkulu ezinjengeNike zihlawulisa ngaphezulu ukufumana inzuzo kwimveliso yazo. Ngelixa abaninzi bethu bayazi ukuba ama-sneakers ayimpahla ebaluleke kakhulu, i-Nike inokuhlawulisa umkhiqizo wayo ngenxa yokuba ithengisa umsebenzi wokuthengisa. Uphawu olukhulu luvela kwiingubo ezibonakalayo ezibukhali, okanye kwiivenkile ezimnandi kumthengi kwivenkile yokuthengisa. Ekugqibeleni, iimveliso ezinkulu zidala abathengi abaqhelekileyo.
Yintoni eyenza uphawu oluqinileyo lwe-moat engcono kubathengisi, oko kukukhokelela kumbane wexabiso.
Inkokeli enendleko ephantsi ayinayo le nzuzo. Iinkampani ezinomnatha we-intanethi ezinamandla ziyakwazi ukuphakamisa inethiwekhi yazo yabathengi kwaye zihlawulise abathengisi abaninzi, kodwa ekugqibeleni kudala inzondo. Iimveliso ezinkulu zihlawulisa ngaphandle kokuphazamisa abathengi. Umthengi uyavuya ukuhlawula umgangatho wemveliso ebonakalayo, yiba yi-Starbucks ikhofi okanye izihlangu ze-Nike. Xa kwenzeka oko, i-Starbucks okanye i-Nike ifumana iinzuzo ezininzi. Bangakwazi ukuthoba amanqanaba aphezulu kunye nokwandisa inzuzo ngaphandle kokuthengisa iimveliso ezongezelelweyo, kwaye bayakwazi ukunqumla iindleko zentengiso.
Ukugqibela kokucinga
Sonke siyazi ukuba uWarren Buffett ungumtyalomali omkhulu. Abatyalomali baye babuka amaqela e-Buffett eBerkshire Hathaway (iClassi A) ephakama ukusuka kwi-$ 1,850 ngo-Meyi ka-1985, ukuya kuma-$ 200,000 emva kweminyaka engama-30. Uyenzile ngokuthenga nokugcina amashishini anako ukwandisa inzuzo yabo yokukhuphisana.
Amashishini angenza oko ahlawulise ngakumbi iimveliso zawo, ezithatha imali, iimida, kwaye ekugqibeleni inzuzo. Ngoko ke, zonke izinto ( ukuthengiswa kwezinto ezifanayo , ukukhula kwempatho, njl). Ukuba umgquba okhuphisanayo ukwandisa, baya kulandelelana.