Xa abathengi bavula iincwadi zabo zeepokethi, uqoqosho ludla ngokuhlaziya. Ama-shelf athengiweyo angenalutho kunye nemiyalelo efakwe kwiimpahla ezithengiswayo.
Izityalo zenza amajethi amaninzi kwaye zenzele izinto eziphathekayo ngaphezulu.
Nangona kunjalo, ukuba abathengi bazive bengenakuqinisekiswa ngekamva labo zezezimali kwaye banqume ukuyeka ukuthenga amafriji amasha okanye i-jeans eluhlaza, uqoqosho luyehlisa. Kungenxa yoko izapolitiki ziye zasebenzisa izaphulelo zerhafu ukunika uqoqosho amandla. Ngokubeka imali kwizandla zabathengi, babe nethemba lokuchitha indlela yabo yokuphuma emdeni.
Ngomhla we-12 nganye nyanga, i-Census Bureau ikhupha iNtengiso ye-Retail Sales, eyimilinganiselo yokuthengiswa kweevenkile ukusuka kwinyanga edlulileyo njengoko kuchongwa ngu-sampling of stores ezinkulu kunye ezincinane ezweni lonke. Nangona kuxhomekeke ekuhlaziyweni kwangaphambili, i-marhwebo ilinda ngokukhawuleza eli nani njengalathisi loqoqosho lohlanga.
Ingxelo ibhala ngenani lamanani amabini. Iyokuqala yiNtengiso yeNtengiso kunye nenombolo yesibini yiRetail Sales Ex-Auto okanye ngaphandle kwemoto yokuthengisa ifakiwe. Isizathu sokuthengisa ngokuzenzekelayo singakwazi ukuhlawula inani elipheleleyo ukuba zizinto eziphambili zetiketi kwaye zixhomekeke ekutshintsheni kwexesha.
Inombolo ye-crunchers kwi-Wall Street ifika kwizigqibo zabo phambi kokuba i-Census Bureau ixubushe ingxelo kwaye loo nombolo ihlala isondele. Nangona kunjalo, ukuba "ukuvumelanisa kwesitalato" kunye neyona ngxelo ihluke kakhulu, khangela ukuba i-marhwebo iyakwenza ngokukhawuleza. Iimakethi ayithandi imimangaliso.