Utyalo-mali Isifundo 4 - Ukuhlalutya ingxelo yeNgeniso
Ingaba inkampani yezobisi ichitha ikhulu lezigidi zeedola ezizama ukufumana izidakamizwa zokulwa nesifo somhlaza, inkampani yezobuchwepheshe ephuhlisa umgca omtsha we-hardware, umenzi wezinto zokudlala ovavanya ukucwangciswa kobugcisa obuhlukeneyo, okanye i-giant food packing ezama ukuqonda indlela ukunciphisa iikhalori ngelixa ugcina ubumnandi, uphando kunye nophuhliso liyiyobomi ye-economic growth kuphela, kodwa ishishini elikhulayo.
Ipesenteji yengeniso enikezelwe kwiinkcitho zophando kunye nokuphuhlisa iya kuxhomekeka kwiinkampani ezithile (ezinye iikomiti zolawulo ziza kubeka phambili izinto ezintsha kwaye ziqalise ngaphaya kwezinye iimbono, ngelixa abanye bangakhetha ukoma ubomi obukhoyo ukuba baxhamle iintlawulo ezinkulu kunye nokuthengwa kwamashishini ) kunye necandelo okanye shishini apho liqhuba imisebenzi yalo yorhwebo. I-Apple, umyili wezinto zonke ezivela kwi-iPhones ne-iPads ukuya kwi-iMacs kunye neMacBooks wachitha i-$ 8.07 yezigidigidi, okanye i-3% yesiseko sayo esikhulu sokuthengisa kwi-R & D 2015; ukuphuhlisa iingcamango ezintsha, ukuvavanya iingcamango ezintsha, ukuzama ukwenza imigca emitsha yemveliso enjengeemoto ephakamileyo e-Apple.
I-teknoloji yaseKorea yaseSouth Korea isebenza ngokuphindaphindiweyo kabini. I-Swiss-based titan titan Novartis ibeka ukuba i-17% yengeniso yayo, okanye i-$ 10 + yezigidi, kwiindleko ze-R & D. Iinkampani zeenqwelo zeenqwelo zeenqwelo zeenqwelo zeenqwelo zeenqwelo zezimoto zineenkampani ezinkulu zophando kunye nabaqhubi beentengiso isizathu sokuba impucuko isuke kwiimoto ezinqabileyo zangekhulu lemashumi amabini ukuya kwiindawo ezikhuselekileyo, ezongezelelekileyo ezinamandla kunye nezithuthi ezikhethiweyo.
I-Rolls Royce engama-1920 ayinakukwazi ukubamba ikhandlela kwisiXhosa seFlorer Explorer kwiqashiso namhlanje ngokubhekiselele kwintuthuzelo kunye nokulula; ukufezekiswa okwenziwe ngezizukulwana ze-R & D utsalo-mali.
Ingakanani Imali efunekayo kwiNkampani kuPhando noPhuhliso?
Njengemibuzo eninzi ebomini, impendulo yalo mbuzo: Kuxhomekeka. Ngokuqhelekileyo, indawo elungileyo ukuqala ngokuthelekisa iqumrhu olifundela kumashishini kulo shishino. Ukuba wonke umntu kwicandelo elithile lomhlaba loqoqosho ubeka u-10% ukuya ku-20% weevenkile ukubuyela kwi-R & D, kwaye iqumrhu ozama ukulixabisa liyichitha kuphela i-5%, enokuthi okanye ingabi yiflegi ebomvu. (Kancinci, ifuna ukuba uphando olongezelelweyo ngenxa yokuba iindleko zeR & D zifana neemeko zentengo kwi-park theme. ngokunyusa ukunyuka kwemali okwethutyana ngokungahoywa imali kwiindleko ezintsha okanye ukugcinwa kweendleko zokugcina iingcango ezifakwe ngokutsha, i-pavement smooth, kunye nezizathu ezincinci, iteknoloji, imithi, imoto kunye nezinye iifemu zinokukwenza okufanayo ngokuchonga uphando kunye phuhliso.
Ukuba amaxesha anzima, kunokusilingela ukukhawuleza ekufumaneni unyango olulandelayo lwe-HIV okanye i-smartphone, ukulibala ukuba, xa uphumelele, ezo zinto zivelisa inzuzo engcolileyo, inzuzo engaphandle. Ekugqibeleni, xa uphahla indlala nophando lwentlalo luya kuwa le ndlela ithathwa kuba abathengi banokulahlekelwa ngumdla njengoko ipaki yempikiswano engenakukhange idibanise iindwendwe kwixabiso letikiti zalo ezikhoyo. Kukho isizathu sokuba i-Walt Disney Inkampani ikwazi ukuzalisa iipaki zayo kwixabiso elizalisa ezinye iindawo zokuhlala ezinomona. Babeka phambili phambili kumava, okanye "umlingo" njengoko besithi, ngaphezu kweenzuzo ezigqithiseleyo zikhokelela kwinzuzo eninzi nangona kubonakala ngathi i-counter-intuitive ekuqaleni. Le ngenye yeengozi zokuba ne-firm firm innovative eqhutywe yi-"counter counter" ejolise kakhulu kwiimitha zamanani zexesha elifutshane.)
Olunye usebenziso oluncedo ekuzameni ukufumana iqondo elifanelekileyo lophando nophuhliso lokuqhathanisa ukuthelekisa inkcitho yeR & D yembali kwixesha layo elidlulileyo. Oku kubandakanya ukulinganisa njengepesenti yemali engenayo kunye nepesenteji yenzuzo enkulu . Oku kungenxa yokuba ezinye iifemu zisebenza ngokugqithiseleyo ekuguquleni idoli yeendleko zophando nophuhliso kwi dollar yengeniso. Mhlawumbi banosayensi abangcono. Mhlawumbi iinkqubo zabo zangaphakathi ziqhuba kakuhle ukuzama ukurhweba. Into ebalulekileyo ukufumana ingeniso yokuba ayisoloko iyinyaniso ukuba kusetyenziswe imali ngakumbi. Kukho iimeko kwixesha elidlulileyo apho amaqela olawulo avumela i-R & D ukuba iphume ekulawuleni njengoko ukwahlukana kwahlutha imali eyinkunzi yabanini-zimali kwiiprojekthi zabo zepilini ezingakhange zibonise iziphumo ezinengqiqo.
Eli phepha liyingxenye yoTyalo-mali lwesifundo 4 - Indlela yokufunda ingxelo yeNgeniso . Ukuze ubuyele ekuqaleni, khangela isiqulatho .