Gcina ukulingana kwakho kwezeMali noMzwelo kwixesha elihlambalazayo
Ezi ziintsuku ezinomdla. Umhlaba jikelele awuzange uphile impilo, ucebile okanye ubulumko. I-teknoloji yenze izinto zenzululwazi ingqungquthela yinto ebomini yobomi bemihla ngemihla. Yaye ngelixa iindaba ezihlwaya zingashiya imvakalelo eyahlukileyo, eli lixesha elincinci lobundlobongela kwimbali yabantu.
Ngethuba elifanayo, sivame ukubonakala sisetyenziswe kwinqanaba lezinto ezinzima. Ubundlobongela, utshintsho lwemozulu, ukutshatyalaliswa kwemozulu (ngesibhamu okanye ukuvota), kunye nemiphumo emihle yoLungiso oluKhulu lunokusenza sizive ngathi sihamba ngokukhenkcela kwinqanaba elibi, ngokufanelekileyo, endaweni engalunganga.
Iziganeko zehlabathi zinefuthe elikhulu kwiimarike zezemali, ezithe zahlaselwa kwintsimbi engaziwayo okanye engaqinisekiyo. Ngoko, kuyaqondakala ukuba abathengi bahlala bebuza ukuba bangakwazi njani ukugcina ukulingana kwemali kunye nemvakalelo kulezi zihlandlo ezinzima. Impendulo yam: Iimpahla ezinobunini beempahla kunye nezibophelelo ezivelisa ngeniso. Yinto elula.
Kodwa ngaba umgangatho uthini ngempela?
Ukusasazwa kweNgeniso yeNzuzo
Umtsalane weengeniso ohlukeneyo uthetha ukuba inkampani ayilona "iponi yeqhinga elilodwa" kwaye inemigca emininzi yezoshishino ezithengisayo kumashishini amaninzi ahlukeneyo okanye umthengi ufuna / iimfuno.
Ndiyakuthanda ukuqwalasela ukuba inkampani ine- "moat" ekhuselekileyo ekukhuseleni ishishini layo kwaye kugcinwe ukukhuphisana. Ukunyaniseka kweBrith, amalungelo omenzi kunye / okanye iimveliso ezizodwa zidala izidumba. Umlinganiselo ophezulu wobunzima obufunekayo ukutshintshela kwimveliso yenkampani okanye iinkonzo kumnikelo womncintiswano unika ne-moat.
I-Apple ine-moat enkulu, njengoko kwenza i-Allergan, umenzi weBotox enegunya lobunini.
Amatyala athile
Umhlalutyi we-Wall Street uza kubhekisela kule nto njengetyala eliphantsi kwaye elisebenzayo. Oku kuthetha nje ukuba abanalo ingxaki yokuhlawula iibill zabo kwaye abazange baxoxiswe ngokwetyala ngokwabo.
Inzuzo ehambelanayo
Kukho amanani amaninzi anokulinganisa inzuzo, okuyi-net income kunye nokuhamba kwemali.
Ewe, imvuzo ibalulekile, kodwa inokusetyenziswa malunga naliphi na izizathu zezizathu-ukunyusa iWall Street okanye ukunciphisa ityala leerhafu. Akunjalo ngemali. Siyazi ngokucacileyo ukuba inkampani inokuphi na, kwaye ngakumbi ngcono. Imali ekhoyo ivumela amafemu ukuba aphephe iziphepho kwaye asebenzise amathuba.
Ngoko, makhe sijonge iinkampani ezimbini kwaye sibone indlela abalinganisa ngayo "umgangatho."
Khumbula i Blockbuster? Ikhenketho yeqashiso yevidiyo yayiyi-pony enye yokukhohlisa eyayiboleke imali eninzi. Ekupheleni kuka-2004, ixabiso lentengiso lilonke lalijikeleze i-$ 1 billion, ngelixa i-matyala ayi-$ 1.3 billion. Ngonyaka ka-2010, isitokisi sasiye sawa. Namhlanje, phantse zonke ivenkile ze-Blockbuster eziyi-9 000 ziphelile.
Ngoku qwalasela i-Procter neGamble. I-P & G idityaniswe ngokubanzi kwizoqoqosho jikelele kwaye ivelise ngaphezu kwe-R665 billion kwiimali ezivela kwimveliso engundoqo engama-70 kuquka i-Bounty, i-Charmin, i-Crest, Dawn ne-Gillette. Umndilili wabo omkhulu umthengi umgangatho wenyani ngowona-mncinci ngo-2017 kuneminyaka edluleyo kodwa egxininise ngakumbi kwiimveliso zabo ezinenzuzo. Izikhulu ezinkulu ziquka iDuracell, Folgers, Crisco, Pringles, kunye neNoxzema ukubiza ngambalwa. Nangona kukho utshintsho, inkampani ivelisa amaxesha angama-20 ukuhamba kwemali efunekayo ukuze isebenzise ityala layo kwaye ihlawule igalelo lonyaka ngasentla kuma-3 ekhulwini.
Ezi zimpawu azithethi ukuba intengo ye-P & G ayiguquki, kodwa ndilala kakuhle ebusuku ngokuziqonda ezi nkcukacha malunga nezo shishini.
I-P & G ngumzekelo omnye wenkampani ehlola zonke ezintathu zeebhokisi ezi-3 zekhwalithi. Akusiyo ukuba isitokethi kufuneka ufumane okanye ufune ukufumana eyakho, kodwa ukusebenzisa le ndlela yokubaluleka njengesikhokelo kundinceda ndizimisele ukuziva ndikhululekile malunga nezinto endizenzayo kungakhathaliseki ukuba i-market market yenza ntoni.