Ngakanani amaMelika aSebenzayo ngoLwesihlanu omnyama?
Izibalo zeZintengiso zeLwesihlanu
ULwesihlanu omnyama usengumhla wokuthenga ukutya kakhulu .
Ngo-2016, bekukho abantu abayizigidi ezili-101.7 abaye baxhobisa izihlwele. Oku kungaphezu kwezigidi ezingama-74 ngo-2015. Ngosuku olulandelayo lukhulu ngoMgqibelo, xa abantu abayizigidi ezingama-64 beya kwiivenkile. Kuphela izigidi ezingama-33 zatshitshiswa ngeCawa. Abancinci, abayizigidi ezingama-29, bashiya amakhaya abo kuMhla wokuBonga .
Ngo-2017, inani labantu abaye bavakashela izitolo ngomhla we-Black Friday kunye no-Thanksgiving bawa ngamaphesenti angama-4 ukususela ngo-2016. I-RetailNext Inc. yahlaziya iikhompyutri zeenkcukacha zokubala abathengi. Ngelo xesha, ukuthengiswa kwe-intanethi kwenyuka ngama-18 ekhulwini, ngokwe-Adobe Systems Inc. Sales yathatha irekhodi ye $ 7.9 billion. Ipesenti ezingamashumi amane zale ntengo zenziwa kwiifowuni. Inkampani yophando lweeMarike iCriteo yathi ikhulisa iipesenti ezingama-29 kunyaka ophelileyo.
Ngokonke, abantu abayizigidi ezili-137 baya kwiivenkile ngaphaya kweeveki ezine zeNtshonalanga zangoLwesihlanu . Leyo yesithathu ngaphezu kwezigidi eziyi-102 ngo-2015.
Ixesha leeholide lokuthengisa izibalo
ULwesihlanu omnyama luyingxenye yeholide yokuthenga iholide .
Oko kubandakanya uNovemba noDisemba, ngokwe-National Retail Federation. Nantsi i-15 edlulileyo yemali yedatha yokuthengisa . Ukwanda kwonyaka kunyuka ngama-2.5 ekhulwini, ngenxa yokunyuka kwepesenti e-4.6 ngo- 2008 .
| Unyaka | Ukusetyenziswa ngeShopper | Ixabiso elipheleleyo | Ukwanda kweepesenti |
|---|---|---|---|
| 2002 | N / A | $ 416.4 yezigidigidi | 2.1% |
| 2003 | N / A | $ 437.6 billion | 5.1% |
| 2004 | N / A | $ 467.2 yezigidigidi | 6.8% |
| 2005 | $ 734.69 | $ 496.2 yezigidigidi | 6.2% |
| 2006 | $ 750.70 | $ 512.6 billion | 3.2% |
| 2007 | $ 755.13 | $ 525.9 billion | 2.7% |
| 2008 | $ 694.19 | $ 501.7 billion | -4.6% |
| 2009 | $ 681.83 | $ 503.2 yezigidigidi | 0.2% |
| 2010 | $ 718.98 | $ 529.4 billion | 5.2% |
| 2011 | $ 740.57 | $ 553.8 billion | 4.6% |
| 2012 | $ 752.24 | $ 568.7 billion | 2.6% |
| 2013 | $ 767.24 | $ 584.1 yezigidigidi | 2.9% |
| 2014 | $ 802.45 | $ 608.0 billion | 5.0% |
| 2015 | $ 805.65 | $ 626.1 billion | 3.2% |
| 2016 | $ 935.58 | $ 655.8 yezigidigidi | 3.6% |
| 2017 ( est.) | $ 967.13 | $ 682.0 billion | 4.0% |
I-NRF idla ngokugqithisa ukuthengisa. Ngo-2015, kwachazwa i-$ 630.5 yezigidigidi, kodwa kuphela i-626.1 yezigidigidi zeedola. Ngenxa yoko, mhlawumbi ukuthengiswa kwe-2017 kuya kunyuka ngaphantsi kwexesha elibikezelweyo.
NgoLwesihlanu u-Hiring
Ucwaningo lwe-NRF lubhengeze ukuba izitolo ziza kuqesha phakathi kwabangama-500 000 kunye nama-550,000 abasebenzi bexesha elizayo ngo-2017. Lwaba ngaphantsi kwamarekhodi angama-764.750 abasebenzi abaqeshwe ngo-2013. Okungenani akubi njengabasebenzi abangama-263,820 abaqeshwe ngo-2008.
Ukuthengiswa koMnyama kunye neZiko
Eyona nto ibhetele ngayo i-Black Friday mikhakha, ngokumangalisiyo, kungekhona ngoLwesihlanu omnyama. Abathengisi abaninzi, kuquka i-Amazon, banikezela ngamacandelo kwangaphambili nangaphambili, ukuphakamisa i-Black Friday ngokwayo.
Ukhuphiswano kulo nyaka lubukrakra, izitolo zakha ezintsha iindlela zokufumana idola lakho.
Uphando luyabonisa ukuba iiplani ezininzi zezobugcisa zinikezelwa ekuqaleni kukaNovemba. Eyona nto ilungileyo yokunyusa iKrisimesi nguNovemba 22. Izaphulelo zingama-23 ekhulwini. Umhla ongcono ukuthenga amathoyizi ngumhla ngaphambi koMbulelo wokuBonga.
Inani lamaphulo athatyathela phambili kwiveki phambi koMbulelo. Umyinge we-esitoreji sokugcina isithuba sama-20 ekhulwini kwiveki yonke. Esi saphulelo sanda kuma-37 ekhulwini kwi-Thanksgiving, ngoLwesihlanu ka-Black, nangomgqibelo.
Ukuthengiswa kwe-intanethi yinto efanelekileyo kwiSuku lokuBonga, kungekhona ngoLwesihlanu. Isaphulelo esilinganiselwa ngama-24 ekhulwini. Ngumhla ongcono ukufumana izaphulelo ze-intanethi kwimpahla yezemidlalo, iikhomputha, iingubo kunye nemidlalo yevidiyo.
Kodwa ngoLwesihlanu omnyama ngokwawo ngowona suku olungcono kwiintengiso kwi-TV, iipilisi, izixhobo zombane, kunye neengubo.
Iintsuku ukusuka kwi-Thanksgiving nge- Cyber ngoMsombuluko zithatha iipesenti ezingama-20 zazo zonke iintengiso ze-intanethi. Sebenzisa la manani ukuba ufumane i-Best Friday yeentsuku. Ukongezelela, musa ukulibala iikethi ezinikezelwa ngoMsombuluko oMhlophe . Ngomhla wokugqibela ukuthenga i-intanethi uze uqinisekise ukuba iphakheji yakho ifike ngaphambi kweKrisimesi.
Shift kwi-Intanethi
Izitolo ezifana ne-Best Buy neWal-Mart zizama ukufumana abathengi abamnyama kwi-stores. Nangona abathengi abanakuze balahle ngokupheleleyo izitolo zitena kunye nezidaka, balindele ukuba abathengisi bafumane enye indlela efanelekileyo ye-intanethi. Ukukhuphisana ne-Amazon, i-Best Buy inikeze ezinye zezinto ezidumileyo kwiindawo zabo zokuthengisa kuphela. I-Wal-Mart egcinwe ngamaDVD, ama-pajamas kunye nezinye izinto abathengi bakhetha ukuzithabatha kwiivenkile. Sekunjalo, ngaphezu kweepesenti ezingama-75 zamathoyizi athandwayo athengwa kwi-walmart.com.
Uninzi lwezitolo kufuneka zonke izakhono zabo ziqiniseke abathengi ukuba bagqoke, bangene kwiimoto zabo baze baqhube ukuthungisa iimpahla. Ngenxa yoko, abathengisi abanako amathuba okwakha izitolo ezintsha. Oku kubiza ivenkile yezorhwebo, amaziko ezitolo zokuhlala kunye nemisebenzi.
Iholide Ngokujulile
Kutheni ukuba uLwesihlanu omnyama ubizwa ngokuba ngumnyama ngoLwesihlanu | Imbali yoMnyama ngoLwesihlanu