Lo ngowusuku lweSibini-oluhle kakhulu kwiiholide ze-online
Ngenxa yeso sizathu, uMsombuluko oMhlophe ukhuthazwa ziivenkile eziphezulu ezifana ne-Wal-mart, Target ne-Amazon ukuze bandise uvuyo ngeVeki ye-Cyber kunye ne- Black Friday yokunyuka kwixesha lokuthenga iholide.
Ngo-2016, ukuthengiswa kweentengiso ngeMvulo e-Green nge $ 1.621 billion.
Ukubetha u-2014 irekhodi ye-1.615 yezigidigidi. Ingaphezu kwembini ukuhamba phambili kwemali eyi-881 yezigidi ezibekwe ngo-2007.
NgoMvulo ngoMsombuluko kunye no-Cyber ngoMvulo landela izitena-kunye nezinto zokuthenga ezenziwe ngoNovemba omnyama , usuku lokuqala lokuthenga emva kokubonga i-Thanksgiving. Ukubetha iintsuku ze-intanethi zibeka iirekhodi ezinkulu ngonyaka ngamnye njengoko abantu abaninzi banandipha ukuthenga ngokuthenga ngeekhompyutha zabo, iipilisi, kunye neefowuni.
NjengoMsombuluko we-Cyber, uMsombuluko oMhlophe ukhangeleka kwiMillennials kunye noGen X. Iipesenti ezingamashumi ayisithupha zalabo abangaphantsi kwe-40 bathenga izipho zabo zeeholide kwi-intanethi, xa kuthelekiswa nama-40% e-Baby Boomers.
Ixesha lokuthenga iholide libalulekileyo kuba enye yesihlanu yokuthengiswa kweentengiso zonyaka kwenzeka phakathi kwe-Black Friday neKrismesi. Abanye, njengamajelo, bafumana i-40 ekhulwini yengeniso yabo yonyaka ngexesha leeholide.
Umtsalane woLwazi lweMatriki wokuThengisa iMbali
| Unyaka | Ukuthengisa (kwiibhiliyoni) | Ukwanda kweepesenti |
|---|---|---|
| 2005 | $ .556 | N / A |
| 2006 | $ .661 | 18.9% |
| 2007 | $ .881 | 33.3% |
| 2008 | $ .859 | -2.5% |
| 2009 | $ .854 | -0.6% |
| 2010 | $ .954 | 11.7% |
| 2011 | $ 1.133 | 18.8% |
| 2012 | $ 1.275 | 12.5% |
| 2013 | $ 1.401 | 9.9% |
| 2014 | $ 1.615 | 15.3% |
| 2015 | $ 1.408 | -12.8% |
| 2016 | $ 1.621 | 15.1% |
Ngaba ngoMsombuluko Omkhulu Wafumana Igama Lakhe?
Ngonyaka ka-2007, i-eBay ibike ukuba umhla wayo onzima kakhulu ngowomhla weMvulo ngoDisemba. Ngelo xesha, babengabathengi bemini yokugqibela bafumana izipho ngeposi ukuze bafike ngeKrisimesi. I-eBay ibhalele ngoMsombuluko oMhlophe ngezizathu ezibini. Okokuqala, ukuluhlaza kubhekisela kwingeniso kwenkampani.
Okwesibini, iimarike ze-eBay ezithengiweyo kwi-intanethi njengobungani bemvelo, okanye ezitshizileyo kunezitolo zezitena kunye nezidaka.
Mvulo ngoMsombuluko awusekho imini ebaluleke kunabo bonke, njengoko abathengi bathandwa kwiingxoxo kwiiveki zeCyber. Nge-Amazon Prime kunye nezinye iinkonzo, abathengi banokulinda kude kuseKrisimesi ukuthenga nge-intanethi kwaye kuza kufika ngexesha. Kodwa ngoMvulo ngoMsombuluko usalungileyo. Abathengisi banikela ngamaphesenti ama-50 ukuya kuma-90 ekhulwini kwixabiso eliqhelekileyo.
Indlela yokufumana iiNtengiso zeMvulo eziMnandi kakhulu
Iintengiso zifumaneka kwiivenkile nganye zeMigqa yoMvulo okanye i-Cyber Monday. Uyakwazi ukufumana amacebo angcono kuzo zonke izitolo kwiwebhsayithi ye-FatWallet yoMvulo.
Ukuthengisa ngoMsombuluko oMdaka kunokufumaneka kwiCyberMonday.com, ekhuthaza ukuphuhlisa i-intanethi ukusuka kuma-800 abathengisi bonyaka. Ezi ziPhuzu zoThutho zoMsombuluko zingasetyenziswa kuMsombuluko weGreen.
Ewe, iindawo ezifanelekileyo kakhulu zikwindawo yeWal-Mart. Iingcali ezingaphezu kwama-300 ze-intanethi zinikezelwa, kubandakanya ezilishumi kwiingxoxo ezidumileyo kwi-Black Friday. NgoMvulo oMhlaza yi-Walmart.com yosuku oluphezulu lwezithuthi ngomhla kaDisemba iminyaka emibini elandelanayo.