Ukuhlanganiswa kweeNkcazo, ukuSebenza kwayo kunye neNgcono kunye nemizekelo

Iinkampani eziNhlanu zeeNkcazo ziya ku-Vertical

Ukuhlanganiswa okuqhelekileyo yinto apho inkampani ilawula ngaphezulu kwesigaba esisodwa senkxaso yokunikezela . Leyo yinkqubo yokusetyenziswa kwamashishini ukuguqula impahla eluhlaza ibe ngumkhiqizo kwaye uyifumane kumboleki. Kukho izigaba ezine zoqhagamshelwano: izinto , iimveliso, ukusabalalisa kunye nokuthengisa . Inkampani iqhagamshelanisa ngokubanzi xa ilawula ezimbini okanye ngaphezulu kwezi zigaba.

Kukho iintlobo ezimbini zokudibanisa.

Ukudibanisa kwangaphambili xa inkampani ekuqaleni kwenkxaso yokubonelela ilawula izigaba ngaphezulu. Imizekelo ibandakanya iinkampani zenkampani yeemayini zensimbi ezenza "imisebenzi engezantsi" njengeefowuni zensimbi. Ukudibanisa ngokukhawuleza xa ishishini ekupheleni koluhlu lokubonelela lwenza imisebenzi "ephezulu." Umzekelo xa umbonisi we-movie, onjengeNetflix, naye wenza umxholo.

U mzekelo

Umzekelo wokuhlanganiswa okuxhomekeke kwisitoreji, njengeTgethi, eneempahla zaso. Unomsebenzi wokuvelisa , ulawulo lokusasazwa, kwaye ungumthengisi. Ngenxa yokuba ihlutha umntu ophakathi, inokunikela ngemveliso efana nomkhiqizo wegama lomkhiqizo ngexabiso elincinane.

Abavelisi banokuhlanganisa ngokubanzi. Iinkampani ezininzi ezinamaqashiso kunye neengubo zineentlanzi ezithengisa uluhlu olubanzi lwazo iimveliso kunokuba ungafumana kumthengisi rhoqo. Abaninzi banokuthengwa kwezinto zokuthengisa ezithengisa iimveliso zonyaka wexesha elidlulileyo.

Izibonelelo ezinhlanu

Naliphi na inzuzo ezintlanu zokudibanisa ngokuqinisekileyo kunika inkampani inzuzo yokukhuphisana kwiinkampani ezingabandakanyekanga. Abathengi banakho ukukhetha iimpahla okanye iinkonzo. Kungakhathaliseki ukuba iindleko ziphantsi, umgangatho ungcono, okanye umveliso ulungele ngqo kubo.

Inzuzo yokuqala kukuba ukuba inkampani ayifanele ixhomekeke kubaboneleli.

Akunakukwazi ukujamelana nokuphazamiseka kwalawo angasebenzi kakuhle. Baya kuphepha ukubetha rhoqo kunye neengxaki zabasebenzi ezivela kwiinkampani ezisemazweni asezentlalo .

Okwesibini, iinkampani zincedwa ngokuhlanganiswa ngokulinganayo xa abathengi bayo banamandla amaninzi kumashishini, kwaye banokuyinyanzelisa imiqathango. Oku kubaluleke ukuba omnye wabanikezeli ngumntu oyedwa . Ukuba inkampani inokuhamba malunga nababoneleli, iyavuna amaninzi amancedo. Inokunciphisa iindleko zangaphakathi kunye nokuhanjiswa ngcono kwezinto ezifunekayo. Akunakwenzeka ukuba kube lula kwizinto ezibalulekileyo.

Okwesithathu, ukudibanisa ngokucacileyo kunika inkxaso-nkampani yesikali . Yilapho ubukhulu boshishino buvumela ukuba kuthathe iindleko. Ngokomzekelo, kunokunciphisa ixabiso leyunithi nganye ngokuthenga ngobuninzi. Enye indlela ukukwenza inkqubo yokwenza ngokwayo iphumelele ngakumbi. Iinkampani ezidibeneyo ngokuzimeleyo ziphelisa ngokubanzi ngokuhlanganisa ulawulo.

Okwesine, umthengisi onokudibanisa ngokuqinisekileyo uyazi into ekuthengisayo kakuhle. Iyakwazi "ukunqumla" iipropati ezithandwa kakhulu kwegama lomkhiqizo. Yilapho ikopisha izithako okanye inkqubo yokuvelisa. Idala imiyalezo efanayo, kodwa i-store-branded, imiyalezo yokuthengisa kunye nokupakisha. Abathengisi abanamandla kuphela abanokukwenza oku. Kungenxa yokuba abavelisi bamagama-mveliso abanako ukukwazi ukusola ukuphulwa kwe-copyright.

Abazimisele ukubeka umngcipheko wokulahlekelwa ukusabalalisa ngomthengisi.

Inzuzo yesihlanu yinto ebonakalayo kubasebenzisi. Ezi xabiso aphantsi. Inkampani ehlanganiswe ngokuzenzekelayo inganciphisa iindleko. Iyakwazi ukudlulisela olo londolozo kumthengi njengamaxabiso aphantsi. Imizekelo ibandakanya i-Best Buy, i-Walmart, kunye neyona nkampani yelizwe.

Iingxaki ezine

Ininzi enkulu yokungqinelana kokuhlanganiswa ngokubambisa iindleko. Iinkampani kufuneka zityala imali eninzi yokwenza imali okanye ukuthenga amafektri. Bamele ke bagcine isityalo esisebenzelayo ukuze kugcinwe usebenze kakuhle kunye nenzuzo .

Oku kunciphisa ukuguquguquka. Iinkampani ezidibaniseneyo ngokusemgangathweni azikwazi ukulandela imithwalo yabathengi ebenza bahambe kwiifekthi zabo. Kananjalo abakwazi ukutshintsha amafektri kumazwe anenani lentlawulo ephantsi.

Ingxaki yesithathu yilahleko yokugxila.

Ukuqhuba ishishini eliyimpumelelo yokuthengisa, umzekelo, kufuna iithadi ezahlukeneyo zezakhono kunefrikhi enenzuzo. Kunzima ukufumana i-CEO efanelekileyo kokubili.

Kwakhona akunakwenzeka ukuba nayiphi na inkampani iya kuba nenkcubeko exhasa izitolo zentengiso kunye namafektri. Umthengisi ophumelelayo ukhangela iintengiso kunye neentengiso zokuthengisa. Le nkcubeko ayihambisani neemfuno zamafektri. Ukungqubuzana kweenkcubeko kungaholela ekungaqondani, ukungquzulwano kunye nokulahleka kwemveliso. Inkampani engabandakanywanga inokusebenzisa ukuhlukahluka kwenkcubeko kwindawo yokusebenzela ukukhuphisana nokudibanisa ngokuzenzekelayo.